Building a Circle of Trust is every leader's first mandate. This is how NOT to do that.

Leadership is first about building a 'Circle of Trust'. Then it is about building a vision. And while the vision of Lego's biggest global campaign espouses all the right creative values of the brand, my guess is that the duplicity of the process, the lack of transparency and the total lack of belief in the Lego Agency creative team, was not only a major smack in the face but a critical leadership blunder that will have destroyed any trust that might have existed. The implications of this, regardless of the results of the campaign, suggests to The Lego Agency team members that they aren't valued and aren't good enough to do what they were hired to do. What will this do to morale, motivation and on-going belief in their agency leadership? For a brand that I so admire and respect, this dulls the bright colour of their bricks.