Building a Strong Company Culture: Aligning Values for Success
Sabrina Runbeck, MPH, MHS, PA-C
Help healthcare entrepreneurs gain visibility, credibility & capital to accelerate your mission, profitability & scalability | Business Power Broker | Advisory Board | Human Capital Amplifier | Podcaster | TEDx Speaker
You've been told that hiring the most qualified individuals is the key to building a successful team and achieving business success as a healthcare leader. But here's the truth: even with a team of talented individuals, if your values are not aligned and your company culture is lacking, you'll struggle to see the results you desire. The pain of this ineffective action is that despite the qualifications, your team may lack cohesion, motivation, and a shared vision, hindering your business's growth and potential. It's time to discover the significance of aligning values and creating a strong company culture for long-term success.
In this episode, you will be able to:
“I refuse to believe that our bodies can't heal ourselves. You have to give them the right situation, the right scenario. You have to support them the right way so they can heal.” - Terri Yuzon
Success in running a company doesn't come solely from having an innovative product or service
It requires an understanding of the market, the ability to stay ahead of the competition, and astute business acumen. Running a successful company also depends on how you leverage your personal skills and experiences. For entrepreneurs, these competencies are crucial to launching and scaling their ventures effectively. Terri's career journey serves as a clear example of how one's individual skills and life experiences can play a crucial role in achieving success as an entrepreneur. Her previous involvement in software development has given her a unique advantage in adapting to the emerging hemp industry with notable ease and flexibility. Her narrative serves as a valuable reminder that each piece of experience, no matter how unrelated it might seem, can have a positive impact on the success of a business endeavor. For aspiring entrepreneurs, Terri's journey highlights a fundamental truth: Embracing what sets you apart has the potential to set your venture apart as well.
Every business needs a vision.
A guiding force that propels it forward. A vision helps drive systematic growth and improvement and positions the business for successful navigation through external changes, like regulations. In Terri’s discussion about her company Hemp Lily, she shared a well-defined perspective of what she envisions for her brand's future. She sees her brand as a trustworthy and dependable choice for customers, especially considering the forthcoming FDA regulations that might impact the industry. Her ability to foresee the challenges ahead and the importance of establishing her brand as a reliable option in the face of these regulations carries significant insights for other entrepreneurs.
This sheds light on the crucial aspect of strategic positioning in business. By understanding the need for her brand to stand out amidst competition, she's providing a lesson in how startups should think about their unique value proposition. It's a demonstration of how being forward-thinking and anticipating potential obstacles can guide decision-making and actions. For those entering new and uncharted business territories, this concept becomes a guiding principle for success.
Building a team is not just about hiring the right people with the right skills. It's more complex than that
Aligning values, maintaining morale, ensuring productivity—it's a lot of things to juggle. You can't manage all aspects of your business; hence, having reliable contractors is a blessing. With platforms like Fiverr and Upwork, getting help is not that difficult anymore.
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Terri's perspective on team building and collaborating with contractors provided valuable insights into her approach. She highlighted the significance of using various platforms to discover individuals who are a good fit, which resonates well with present-day work practices. While the process of recruiting individuals who closely align with the company's fundamental values may require additional time, it can ultimately lead to substantial benefits in working with a team that works effectively and harmoniously together. Terri's approach underscores the idea that investing effort in assembling a team that shares the same vision can greatly impact the overall success of a business.
Podcasts are an untapped gold mine for entrepreneurs
More than just an entertainment medium, podcasts offer immense potential for businesses to communicate their brand story, build an audience, and establish relationships with their customers. The power of podcasts as a storytelling tool cannot be overstressed. Being genuine in your approach can help carve out a loyal subscriber base. Listening to Terri express her thoughts on podcasts in our recent conversation is very helpful. Her perspective on podcasts as a communication tool is fascinating to look into. It's clear that she views podcasts as more than just a promotional tool, but as a method to provide value to her audience. She emphasizes the value of sharing her personal journey in order to establish a real relationship with her audience. Terri's emphasis on relationship building above quick financial benefit is a good insight.
The significance of a strong, values-aligned team in a business setting is paramount for the modern healthcare entrepreneur. Your unique story is a powerful tool for resonating with your audience, and podcasts provide an impactful platform for this storytelling. Delegating tasks to skilled individuals allows you to concentrate on what you do best while aligning values with your team ensures everyone is working towards the same goals. Additionally, preparing your business for future regulations and growth is an essential aspect of long-term success. With these five critical steps, you're well-equipped to navigate the challenges and complexities of entrepreneurship.
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