The Business of Coaching
Association for Coaching (AC)
Advancing coaching in business and society, world-wide.
Welcome to the Association for Coaching’s (AC) Newsletter. In this week’s edition:
Jeremy Lazarus, Master Coach and Master NLP Trainer, joins podcast host Rob Lawrence to discuss how having a sales mindset helps you focus on serving your clients and translates into creating a marketing strategy for your coaching business.
Jeremy shares how focusing on the power of your coaching skills to help clients change their lives, rather than your insecurities or self-doubt, is the key to success. He explains how you can overcome marketing blocks, embracing marketing as an investment in yourself and those you serve.
This discussion is part of our podcast series Make Time for Marketing. Discover tips and insights into marketing your coaching business from our expert guests.
“Seize the temptation to compare yourself with experts. Compare yourself with yourself and see where you're learning as a coach and progressing and see where you can help your clients.”
Jeremy Lazarus
Listen to Jeremy’s podcast conversation here.
A myth-busting, simple approach to marketing your coaching business
The AC is delighted to bring you a new Member Benefit Programme - Marketing Made Simple - in collaboration with marketing experts Frances Khalastchi and Simon Batchelar.
Marketing Made Simple offers AC Members access to quarterly marketing workshops in 2023, specifically designed with coaches in mind.
Our quarterly workshops will focus on the following themes:
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· Which social media platforms should I be on, if any?
· Should I create a community, and if so, on which platform?
· How to create and repurpose marketing content
Find out more about these workshops here.
(These workshops are available for members, and those that wish to become a member to enjoy many more digital learning opportunities.)
“Using a forward-looking approach can help you take stock of what is currently happening in your business and identify the areas you need to improve.”
Alisa Barcan
In an article for our Coaching Perspectives magazine, Alisa Barcan, Financial and Business mentor with a background in accountancy and business analysis, shares her Wheel of Business – a practical model to help coaches review, reflect and look ahead. In her Wheel of Business, Alisa highlights eight areas that show you where you are where you need to take action, to create and sustain your coaching business.
Subscribe to Coaching Perspectives magazine here to access all past and current editions.
(Members of the Association for Coaching have access to the digital Coaching Perspectives Magazine on demand).
We hope you enjoyed this newsletter and encourage you to explore our wide variety of resources. If you have any questions or would like to contribute to our podcast, digital learning, or magazine, please email us at enquiries@associationforcoaching.com.
The Association for Coaching (AC) is a leading independent, not-for-profit global professional body dedicated to promoting best practices and raising awareness and standards of coaching worldwide. Our purpose is to inspire and champion coaching excellence, advance the coaching profession and make a sustainable difference to individuals, organizations and society.