Byte Me: More About Data

👋🏼 Welcome to another story on The Retention Weekly.

While 'data is the new oil' is by far one of the industry's clichest idioms, it's not entirely wrong. 👀

Data does shape a whole lot of our lives. 📊

And what do you know, in Saudi Arabia, acquiring new retail users is 7x more expensive. 😳

I'm not going to weave a great story here, but I'd like you to listen to two great industry leaders in the MEA region—Ruchdi Naji and Mohamed Sayed Abd Elsalam—who've done some commendable work there.

Starting with Ruchdi Hamed Naji from Almanea Co.

As I mentioned, data is the new oil.

"One thing I’ve really come to appreciate is the power of data. I’ve been a legacy marketer, but the wave of data and retention transformed my marketing style. It made me stand and pause – take in everything that was happening around me. Advertising isn’t what it was 10 years ago. Marketing was mostly mass blasts, and the opportunity for targeted marketing was rare, unlike today," Ruchdi says.

He's got a lot more insights for you to see. Have a look here.

And on the same lines of data, we're going to Mohamed Sayed Abd Elsalam , who's talking (& nailing) all things martech at MAGRABi Retail Group .

Building a martech stack is like making your own sandwich – you mix and match elements that work best for you.

He has seen firsthand how important tools like CRM systems and Customer Data Platforms (CDP) are for our marketing efforts, and their role in driving sustainable growth cannot be overstated.

But why are these tools so essential, and how can marketers make sure they choose the right tools?

Mohamed Sayed Abd Elsalam is giving you the perfect framework for this:

1. What does the tool do?
2. Can it do what I want it to do?
3. Things To Bear In Mind
4. But What About Returns?

And more. 

He's dropped some great gems in his article, and it's not one to miss. Have a look here.

For all this byte-sized data, there's also a whole lot for you to explore. 

WebEngage's teams are equipped with the right tools and the right answers so your business can take the right kind of leaps and bounds to succeed. 

Speak to us if you’d like to do more with your data.

Until then, I'll see you around.