Can Your Book Sales Go Viral on TikTok?

Can Your Book Sales Go Viral on TikTok?

Just about every article on social media today talks about TikTok with wonder. Its fast growth to over a billion users -- and the marketing potential that goes along with it – each receives attention.

Therefore, it's natural that self-publishers looking for ways to sell their books would cast an interested eye in TikTok's direction. At Acutrack, we can confirm the wisdom of their interest because we're seen our book printing and fulfillment clients find success on TikTok.

Going viral on TikTok is more straightforward than on other social media platforms.

Like anything else, it takes the right approach to sell books on TikTok. You'll be on your way when you follow a few simple steps. It's also easy to integrate your TikTok store with Acutrack for book order fulfillment, but more about that later.

Sparking Viral Book Sales on TikTok

Step #1 – Set up your TikTok account and start posting creatively

Share engaging content

• Use hashtags
• Engage with your audience
• Post consistently, but don't over-post; make each one good

Step #2 -- List your book in TikTok Marketplace (Shop) 

• List your book in the marketplace to make it visible to billions of people; each sale means you've gained a new customer and grown your business
• Accept orders directly with your TikTok Shop; it's easy to add products under the "Shop" tab on your profile
• Integrate your eCommerce platform with the TikTok marketplace; it works with Shopify, Squarespace, Ecwid, WooCommerce, PrestaShop, and many more

Step #3 -- Optimize your account with the TikTok Creator Marketplace

Put your marketing dollars to work by paying and inviting Influencers with the Creator Marketplace

• Influencers create video content seen by millions of people, which ultimately can help you grow your sales and brand awareness

Integrate Your TikTok Shop with Acutrack

Once you set up your TikTok Shop, connect it to Acutrack for book order fulfillment. Our technology-driven system easily integrates with any online order-taking system you choose.

Is It Worth the Effort to Sell Books on TikTok?

Opening up more online sales channels for your book is a win-win. When your post strong content and attract clicks/views, you automatically create sales opportunities – we've seen others make it work.

The internet is a vast sales ecosystem that works together and incrementally. The key to success lies in being present in places where your target readers are in the audience and getting their attention. 

TikTok also makes it easy to sell books with its own "Shop" feature and by allowing you to connect to other eCommerce platforms – and they all can connect to your Acutrack book order fulfillment.