Be careful whose advice you buy.

Be careful whose advice you buy but be patient with those who supply it.

Advice is a form of nostalgia, dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts.

And recycling it for more than it's worth.

This is a beautiful quote from "Everybody's Free" by Songwriters: Nigel Andrew Swanston / Tim Cox

I felt it was a timely reminder we all need to stop and consider who's advice we are taking on board.

We live in uncertain times, and there is so much more uncertainty ahead.

The business game has changed and is still changing rapidly.

The rules of the game are very different and the future rules unknown.

There are no clear certain answers.

We have a lot of 'Social media" business gurus giving advice,

Which is in reality only their best guess at this stage.

Most of them think the GFC was the worst business life can throw at you, those of us with a little more life experience know that it was no more than a speed bump in life.

But please be patient with them. They are attempting to do there best.

We have governments borrowing funds to keep people in jobs that don't exist.

They are trying to defeat an enemy by throwing money( that they don't have) that an enemy that money can't defeat.

They are claiming "we will get through this"!

They have no idea, they are hoping just as much as the rest of us.

They are attempting to do their best.

There are many businesses that will not get through this period.

There are many sectors that will have a huge volume of participants no longer operational.

The new game ahead will have very different rules and be in a very different business environment.

Attitudes will be different.

The world's economies are in for the biggest shake-up in history.

The ripple effect of this global disaster will felt for generations.

No one knows what the end result will look like.

Many are attempting to predict the future.

Some may guess right, but many will be wrong.

BUT any advice is only "a form of nostalgia".

No one in the world has dealt with this before.

No one was a proven solution.

No solution used in the past is certain to work in a new world of business.

No one has the answers.

Not all businesses are going to survive.

Not all sectors are going to be relevant in the future.

My advice has no basis Than my own meandering experience

But here I go anyway.

• Be careful whose advice you take.
• It is now about survival.
• Keep you and your's healthy. Life is the greatest asset you have.
• Lighten your financial load to help get your business to the other side.
• If your business does fail, it is NOT the end of the world.
• It may be sad, but it can be an opportunity to restart in a new world.
• When you are in your isolation, get consistent exercise and get out in the sunlight.

OF course :

Wear sunscreen

If I could offer you only one tip for the future, sunscreen would be it

A long-term benefits of sunscreen have been proved by scientists

Whereas the rest of my advice has no basis more reliable

Than my own meandering experience

Stay Safe and stay connected to those you love.

All the Best,

Robert James