Closet Chaos: Unworn Clothes and the Dollars Your Customers Are Throwing Away

Our clients’ closets are bursting with clothes they never wear, don’t know how to style, don’t always even like, or that simply don’t fit. Shockingly, statistics show that 80% of their wardrobes remain untouched, representing a BIG amount of waste—up to $2,000 on average per person.

Impulse buys, shopping therapy for emotional relief, purchasing the same item in multiple colors due to lack of clarity, social FOMO, and trying on clothes desperately to be disappointed all contribute to this waste. How much money are we really talking about that has been and will be wasted over the years? And how many garments does this represent in terms of sustainability?

Let me introduce the Client Clarity Closet: they know exactly which items reflect their personality and where to find them so they experience a sense of satisfaction. They are able to transform unwanted wardrobe pieces into style gems effortlessly without being themselves Fashion designers. They understand their body so well that they can dress confidently and stylishly for years without self shame and body dysmorphia. Instantly they are able to identify the perfect colors for them, eliminating the guesswork and saving time when they enter a shop.

Should companies educate customers on better styling (color, body shape, style, outfit creation, shopping process) so that they buy less but better? By doing so, could the loss of product sales be redirected into creating more valuable, longer-lasting products, resulting in a win-win scenario for a pleased customer, a sales positive company and a more sustainable approach? 

How much money can be saved with smarter purchasing and wardrobe efficiency? That number represents the armful lack of knowledge in Styling for the client. Investing in that service for customers gives them a chance to create a wardrobe that truly works for them instead of trying to sales them fads constantly. The right fit, the right color, saving money, time, and frustration in the long run is a strategy that can please customers and company. Plus, it’s a more sustainable and ethical approach to fashion and sales that gives opportunities for marketing advantages for shops.  

Research on clients using personal styling services training shows that they save 50% in money and buy less and better after going through such Client Clarity Closet Concept (CCC).

Is it time for a new approach to how we build our wardrobes and educate customers on it? The benefits are clear: less waste, more satisfaction, and a more ethical sustainable future.