Cognito’s Most Popular Blogs of 2022
2022 was another whirlwind year full of geopolitical, economic, and social events affecting brands in the finance, technology, and climate industries. With that came the need for clear communications and expert insights to navigate these changes, which were shared throughout the year by our leaders from across our global offices. We took a look back at the most-read Cognito blogs of 2022 to reflect on the topics that were top of mind for comms professionals last year. Take a look.
Certified – My journey to an ESG certificate by Jon Schubin
ESG continued to be a priority theme this year – shown by the popularity of Jon’s piece on what it took to get certified, as a non-finance professional, in sustainable investing.
My LinkedIn post got 120,000 impressions. Here’s how I did it. By Andrew Marshall
Going viral on social, specifically LinkedIn, proved to be an area of focus for many this year. Social platforms keep their algorithms hidden and are continually updating their ranking factors, so insights into what drives performance are in demand for marketers looking to tap into these platforms. l Andrew’s post explains how he was able to achieve over 100K impressions on a single LinkedIn post.
The Communications of Climate Transition by Charlie Morrow
Our Communications of Climate Transition report shone a light on an issue many comms professionals are facing - communicating ESG and sustainability standards authentically. Our advice was digested by many this year, hopefully setting the tone for many strategies this year.
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COP27: The Cognito Takeaway – Week 1 by Charlie Morrow
It’s no surprise that COP 27 was a popular topic in 2022. With climate change still at large, the conference is where nations determine the next best course of action toward our net zero goals. Charlie’s recap of week 1 proved to be of interest to many, proving climate transition is a priority for many finance professionals.
Telegram is where millions get their news. Should you? by Jon Schubin
Finding trusted sources of information was an issue widely (and still) debated in 2022. Our analysis of the use of Telegram highlights its current usability and why the app spans far more than a news source, especially in the wake of the Ukraine war.