The Concept of Digital Marketing

Digital marketing is the very innovative concept in the 21st century.

Through this form of media products and services are being promoted with the use of database-driven online distribution channels to reach consumers in an appropriate, significant, and individual manner.

The term digital marketing has not any specific definition but it can be explained with the examples such as emails, online advertisements, pay per clicks, wireless text messages, instant messages, etc. All these examples are included in the definition of digital marketing.

Digital marketing has become so powerful network of advertising, that with the introduction of "Double click" strategy of Google for the internet, the world has become very close linking to each and every place conveniently.

With the help of digital marketing, campaigns for promoting any product through the internet has become very cost-effective and convenient.

The attitude of management has changed. From traditional form of advertising, they have shifted to the digital marketing. Billions of dollars have been spent by organizations on digital marketing for the promotion of their ad campaigns.

They are taking huge benefits out of digital marketing and earning high revenues.

Cheers, Happy Reading

Deepak Goel

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