The 5 Pillars To Scale Your Business on LinkedIn

Are you ready to rock the last session?

We've gone through T-T-A-B, and today is all about S-Strategy.

Below is the video training and the written portion beneath the Video.

Go through both for maximum retention.

>>Watch Video (15:25)

There's only one last thing to cover - (S) Strategy!

Here's why I'm pumped about this lesson.

This is where I can help you, your business, and your team improve your entire sales and marketing strategy.

(More on this later…!)

First and foremost, you need to know and identify your prospective client to have a successful strategy.

Everything starts with this. You also need to know your prospective client's main needs and wants.

Once you've established this - it's a matter of asking yourself how you can speak to the needs & wants of your prospect in a way that is:

• Relevant
• Gets their attention
• Build confidence in their mind about you and your problem-solving service

Here's the strategy:

1. Strategy: identify your target audience. Put on a live LinkedIn event addressing the three core problems they have. (Knowing their problems helps them see you as an authority)
2. Share how you faced and overcame their challenge as well as your clients overcame through stories so they can see themselves in your stories. (This is how you make an emotional connection with the audience, as it's essential to form that bond)
3. Give them a Call To Action to fill your calendar with qualified prospects of people who are interested in talking with you. (The Call To Action - CTA is a skill in and of itself that I can help you develop)

Click to register for Scaling Your Business on LinkedIn - Live LinkedIn TTABS Event

Tell me, is your business dealing with the fatal flaw costing you sales?

"Umm… I don't know Chaz. What's this fatal flaw exactly?"

The fatal flaw is not having Sales and Marketing on the same page.

It puzzles me that many founders and CEOs I've spoken with have siloed their sales and marketing teams.

Either that, or they need a Proven Sales Process or Marketing Strategy working like hand in glove.

Not having a Proven Sales & Marketing Strategy working in alignment is recipe for frustration and your business going down in smoke.

With my decades of experience, I'm convinced this could prevent your business from reaching its full potential.

Whenever I get a new client, one of the first things I do is bring the Sales and Marketing people into the same meeting room.

Or, if the founder doesn't have sales and marketing people…

…I sit down with them and walk through a system for creating a proven sales process and marketing strategy and how they work together.

They go hand in hand. This is the root of a successful strategy.

• Marketing builds confidence in your prospects' minds about you and your solution.
• Sales is about converting prospects into meetings and meetings into clients.

Let me break down TTABS to bring it all together.

In the first session, I gave an example of how I changed a Tactic from cold outreach to people who didn't know my clients to have them start Live Events, which 3X their meetings and increased their show-up rate by 41%, but it didn't happen overnight.

They had to learn how to implement the Live LinkedIn Event Tactic with the proper Technique to attract the right audience and keep their attention.

I described how one of my clients was not inviting as many people to the Live Events as he could because he was scared if too many people showed up, some might know more than him (Imposter Syndrome).

I helped him shift his mindset, so he changed his A-Attitude and started inviting the correct number of prospects. B-Behaviors

When my clients start doing Live Events, it's essential to incorporate the right S-Strategy to address the needs and wants of the prospects in the audience. Do this correctly and fill your calendar with qualified prospects.

One example is a client who worked through each step of T-T-A-B-S. He went from 2 unqualified meetings per week to 6 qualified meetings.

It's not just about Live Events, but that is one effective Tactic when implemented with the proper Technique, Attitude, the correct number of Behaviors, and a proven Strategy that works well!

So there you have it. These are the non-negotiables of building a Sales Process and Marketing Strategy that work hand in hand and ensure you Identify your prospects, Attract them to you, and Convert them into Clients seamlessly.

Do you want to get results sooner rather than later?

Here's a last note: I'd like to show you some results my clients got using TTABS to help you see the potential of what you can achieve!

By the way, I haven't covered my seamless Call-to-Client Sales Training in this Five-Day Workshop. My Call-to-Client training reduces your sales Cycle by 51%+ while increasing your Closing percentage by 21%+.

I mention this because there are 3 basic steps to growing sales on and off LinkedIn.

1. Identify the right prospect
2. Attract prospects to you
3. Convert prospects into new clients seamlessly

Convert is where your Leads become your Clients. Boom! That's what makes everything you do worthwhile. Help transform as many clients as possible because you have a system to Identify, Attract, and Convert new clients seamlessly.

"Chaz, where's she beef?" 'I'm dating myself with that one, and it's from an old Wendy's commercial.

Here's the Beef! See client testimonials in their own words in the link below.

Some of my clients' experiences are below:

**Asmara: From zero sales process, stress, and anxiety to confident onboarding clients weekly!

**Rex: Closed a $2,500 client 2 weeks after working with me. 14 weeks later, hehe's010X'dis investments in my services.

**Susan: From frustrated LinkedIn-er to onboarding 3 new clients in 30 days.

**Ajay: Created an efficient sales onboarding process with me, attracted clients inbound, growing on LinkedIn to 100 followers every 2-4 days!

**Mauricio: Pushed him and his team out of their comfort zone and experienced results within a few weeks.

Here's their video testimonials

>>Want to read more success stories? Click here to see my wall of happy students crushing the sales game.

Most importantly, I helped these clients become Strategic LinkedIn users and better Salespeople without sounding salesy, and I helped them optimize their processes...

...and taught them from the ground up how to onboard new clients through the TTABS framework I laid out here.

Want to start getting results sooner?

I'm offering one Sales & Marketing Audit, a complimentary value of $1,500.00. I'll analyze your sales process and marketing strategy and provide a customized step-by-step process for you to execute TTABS within your business.

I'm only offering this to one person, but if I don't choose you for the Sales and marketing Audit, I'll provide a Sales and marketing Assessment that will identify your problems. This is a $250 value.

Email me at chazhorn@chazhorn.com with why I should consider auditing your business, and I'll decide in the next couple of days and announce the winner.

Don't want to wait?? Book a time with me now. Because there will be a limit in the following email. (Book a call with me here)

Please share this Newsletter with others if you find value in it.

Go Rock This Day!

Chaz Horn

chazhorn@chazhorn.com

Have you gone through Sessions I, II, III, and IV yet?

Click here for TTABS Pillar IV

Click here for TTABS Pillar III

Click here for TTABS Pillar II

Click here for TTABS Pillar I