#Core Web Vitals🚀 causal relationship with traffic, search keys and positions in Google search results

#CoreWebVitals #Revain

After almost a month since Revain passed the Core Web Vitals check, we can draw the following conclusions:

1. Pages with reviews on products and companies have indeed started to appear more frequently in Google's search results.
2. Consequently, the number of visitors, in our case, readers of reviews on the platform, has increased.
3. Unfortunately, our organic positions have not improved😢.
4. The increase in the number of indexed pages has led to an increase in Google's keywords.

In more detail on the fourth point:

During the first iteration, in parallel with the work on optimisation for indexing 16 million pages, we used Google Indexing API. It was operational until May 6th, but its subsequent performance did not yield any results, so we disabled it. However, by the beginning of June, product and company pages had passed the Core Web Vitals check for both desktop and mobile, and surprisingly, the process of keyword growth and to a lesser extent, position growth, resumed. This is evident in the image under stage 2.

Despite all of this, as shown in the graph, there were temporary speed acceleration during the optimisation work on the platform, which also ended quickly. This can be seen in the photo below.

Despite temporary setbacks, we continued our efforts and, ultimately, nearly all of our pages passed the Core Web Vitals assessment!

Overall, based on the analysis of the results obtained, it is clear that we need to focus on indexing all pages of the platform, which are more than 16 million. At the moment, there are about 3.5 million of them.

In conclusion, passing the Core Web Vitals assessment contributes to an increase in the frequency of site page displays in Google search and results in an upsurge in Google search queries.