The Covid Driven Rise of Extreme and Adventure sports. Taking a negative to a positive
Alistair Gosling
Founder and CEO @ EXTREME | Adventure Sport Video Publisher, Events and Experiances
The Rise of Extreme and Adventure sports: Covid-19 has driven an enormous uptake in participation across action and adventure sports,
Extreme & Adventure Sports Covid-19 Growth
Covid-19 has driven enormous growth and participation across the extreme and adventure sports industry.
With the world confined to the indoors in lockdowns, people searched for adventurous and “outside” oriented activities to partake in.
This has driven almost doubled participation and global equipment sales compared to 2019, leading to most retailers being totally sold out.
A large faction of this growing community has been from the 12-24 category.
Governments across the world are now pushing adventure sports-based initiatives with the understanding of the positive physical and mental health benefits, job creation, infrastructure investment and tourisum drive.
With inclusion in the Olympics, this growth is only going to continue.
One key area is to now convert the keen beginners into passionate extreme and adventure sports participants, which then in turn will drive sport participation, health by stealth, wellbeing, education, infastructure, job creation and tourism which all align with key government agendas. #EXTREME #Sports #Growth
Filmmaker, Designer, Creative Director, Interactive real-time animation technology producer & Sports Visionary, Innovator, US & Paris based European Art, Antiques & Design sourcing advisory.
4yOn point with this, I have stopped all my other activities to focus only on a new extreme sports event and sports federation and I have one adventure sport, exactly where your photo shows, flying in the clouds. FYI, have have recently spoke with Mr. Cooke-Priest about our sporting competition project.