🤖 CRM Essentials, Mastering Event Sales, InfoComm & more!
Sneak peek of what’s below 👀
❏ Grab your personalized gift at InfoComm 🎁
❏ CRM essentials: Everything you need to know
❏ How many project management tools you actually need
❏ Strategies for mastering event sales
Meet with LASSO at InfoComm!
Anyone else counting down the days until InfoComm? 🙋🙋♀️
Our team will be at booth #C8462, and we'd love for you to swing by. Get a behind-the-scenes look at LASSO, our all-in-one platform designed to streamline event management from start to finish.
While you're there, be sure to get a free monogrammed leather luggage tag or keychain.
Even better, one lucky booth visitor will win a Pelican Travel Case...your personalized luggage tag would look pretty sweet on this case for your gear. 🙌
[🎙 Podcast]
The CRM Essentials: Why You Need One & What You Need to Know
In this episode of Corralling the Chaos, Angela is joined by Kristen Traynor, Revenue Operations Manager and HubSpot fanatic at LASSO to talk about all things Customer Relationship Management (CRM) systems, how they can be leveraged, and best practices for data management within a CRM.
4 reason why you need a CRM:
Recommended by LinkedIn
How many project management tools do you actually need?
As anyone who's experienced it first-hand will tell you, the live events and entertainment industries function differently than other businesses. Generic project management tools like Asana, Monday, and ClickUp may be versatile, but they fall short in niche industries like ours, where being a master of none doesn't cut it. 😑
Our survey of event production professionals revealed they juggle an average of 2.8 tools to manage their projects per company. This constant switching between tools, which 80% said has led to mishaps due to lack of a single source of truth:
It's clear that event professionals would benefit from tools designed specifically for live events, rather than trying to make do.
Mastering Event Sales: Strategies for Success in a Competitive Landscape
In our 2024 State of the Events Survey, we gathered insights into the top priorities of event sales teams, unveiling the challenges and strategies professionals in the field face.
🤔 What's top of mind:
→ Quoting conundrum
→ Bill rate adjustments
→ Handling late requests
→ Navigating financial agreements
Winning in this competitive industry requires a smart quoting strategy, billing rate adjustments, and operational flexibility to handle late requests, setting top professionals apart.
Thanks for reading, hope you enjoyed! Interested in subscribing to receive this newsletter in your inbox? Click here.