🏈 Crossing the goal line in 2024 - February Newsletter

Hey there,

It’s 🏈 Super Bowl season. As the eight most-watched sporting event in the world in 2023, it makes you think about the intricate strategies in each team’s game plan. Your GTM strategies require equally careful consideration.

Take a play for instance. The quarterback (your salesperson or marketing touchpoint) has to make a successful connection with the receiver (buyer) while navigating the landscape of defense (your competitors and noisy market).

And who is your strongest offensive player? Customer voice. 

The voice of your customers can be used EVERYWHERE the receiver is—on sales calls, your website, review platforms, social channels, ad creative, and the list goes on.

With that in mind, I’m excited to share this month’s Trust Trends, full of demand-driving plays that will help you realize and integrate the power of customer voice:

• A new partnership with ZoomInfo (coming soon): Combine the power of ZoomInfo and TrustRadius to capture more in-market buyers
• TrustRadius Awards: Most Loved Awards chosen by customer feedback, and gearing up for Top Rated Awards
• The #1 review-sourcing channel: Learn how to gather 60% or more of your reviews for the year at events 
• 2024 Review Quality Report: Discover how TrustRadius fights bad actors to ensure quality reviews buyers can trust
• CustomerX Impact: Live session with ABM + Customer Marketing expert, Kristina Jaramillo

Best,

Allyson Havener

Senior Vice President of Marketing and Community

🎉 Big things are happening… ZoomInfo + TrustRadius

Want to uncover contact information and prioritize outreach for in-market buyers visiting your category or product listing on TrustRadius? 

The time has come! 

We are thrilled to announce our long-awaited partnership with ZoomInfo. Learn more about how you can leverage the power of ZoomInfo and TrustRadius to:

• Identify buyers showing intent to purchase
• Prioritize outreach to high-value, in-market accounts
• Reduce customer churn and grow revenue opportunities 
• Action outreach all from one system
• Increase speed-to-lead and hit revenue goals

LEARN MORE

Gain a competitive advantage with 🏆 TrustRadius Awards

Every year, we celebrate companies for their efforts to keep customers not only happy, but flocking back for more. In 2023, we celebrated with Most Loved, Tech Cares, Top Rated, Best Of, and in partnership with SlapFive, the CustomerX Impact Awards.

And on February 13, the 2024 Most Loved Award winners will be announced. We can’t wait to show you which products have stolen the hearts of their users.

With Most Loved Awards upon us, vendors are now gearing up for Top Rated Awards. It’s our most prestigious accolade, bringing winners a 90% surge in visibility of category traffic and a 10% increase in interactions of buyer-facing product profiles. But don’t worry, it’s not too late to get started—the review submission deadline of March 27, 2024, gives you plenty of time to claim your profile and source the needed reviews to meet award criteria.

CLAIM YOUR PROFILE

🥊 Fighting Fraud: Review Quality Report 2024

In this second-annual Review Quality Report, the TrustRadius team dug into the nitty gritty of review sourcing, vetting, and publishing.

Discover how we combine technology and human power to ensure each review is written by an actual user of the product; is not fraudulent, written by AI, or biased; and can be trusted by buyers to portray a real-world experience—the good and the bad.

Being transparent about our practices is part of what makes us tick. We aim to bring trust back into the marketplace so buyers can make informed decisions from unbiased feedback, and vendors can, in turn, use that feedback to improve their products and customer relationships.

READ THE REPORT

Take advantage of the #1 review-sourcing channel 😎

TrustRadius Event Support offers dedicated on-site representatives working the floor to drive a large number of reviews at your event. We capture your user reviews in multiple formats (including video!) and offer a VIP experience, from strategy planning through execution and review processing.

• 60+% - TrustRadius customers who enlist event review sourcing obtain 60% or more of their reviews just from the one channel. 
• #1 - Review sourcing at events is the number one converting strategy for TrustRadius customers looking to drive reviews at scale.
• 5x - Customers who leverage TrustRadius to drive reviews at their event see five times more reviews generated on-site.

Find out what TrustRadius Event Support can do at your next event. But hurry—spots are already filling up for 2024!

LEARN MORE

🎙️ ABM + Customer Marketing for Greater Retention and Expansion Revenue Growth

Creating a solid customer lifetime value is one of the most powerful opportunities for a company’s future growth.

Discover how to drive stronger customer relationships and increase margin growth with Kristina Jaramillo, President of Personal ABM, and Dana Alvarenga, SlapFive’s Vice President of Customer Experience, in a discussion on Tuesday, February 13, at 12:00 pm ET: 🎙️ ABM + Customer Marketing for Greater Retention and Expansion Revenue Growth.

Highlights from the event will include how to:

• Protect at-risk accounts and keep the C-suite engaged
• Take action to protect and expand revenue through the right interactions and messaging with customers and prospects
• Gain ground by having ABM and customer marketing go hand-in-hand

REGISTER NOW

💻 Other trusty tools for savvy marketers

Blogs:

• How to Drive 5x the Reviews At Your Next Event
• Trusted Reviews are Nothing New for TrustRadius

Resources:

• Review Growth Kit
• How Zoho for Enterprise increased user reviews from enterprise customers to elevate US brand positioning and time on their website
• [On demand] Unlocking Customer-Led Growth: Cultivating advocates and repeat customers

Awards:

• TrustRadius 2023 Award Recap: Celebrating Excellence, Innovation, and Impact
• TrustRadius Announces 2023 Best of Award Winners

📅 Awards dates to remember:

• 2/13/24: Most Loved Award winners announced
• 3/27/2024: Top Rated Awards review submission deadline
• 5/8/2024: Top Rated Award winners announced