Curing Attention Deficit Disorder

What does this company actually do? And how did you build such a huge following?

We get asked this all the time, and today's newsletter will unpack where we are as a business today, how we think of ourselves, and what we think we do.

Plus, it will help you find a way to build your own brand.

TL;DR

• Wait, this newsletter looks different? Let me explain. I promise it's worth it.
• Weekly Shareholders Report: What are the numbers?
• What we actually do as a business. Well, at least for now.
• The Cohort, our small business owner group. Yes, you can join.
• Where to next?

Every week, this newsletter will serve two main purposes: first, as a shareholders report, where I share our business metrics to let you guys follow along on our journey, and secondly, as a place for me to dump all my thoughts about business and brand. Hopefully, teaching you a thing or two as we go.

Let's get into it.

Stanley Henry

CEO || The Attention Seeker

Wait, this newsletter looks different?

If you've been subscribed to this newsletter for a while, you will notice several changes.

Firstly, the name has changed.

Your ATTN Please -> Attention Deficit

As most of you will know, we have moved our main company newsletter to an email one. You can subscribe to it here.

But that leaves this amazing and large audience of almost 6,000 people with nothing to consume here on LinkedIn.

So, I've decided to change this newsletter into a personal one written by me personally for my audience.

There are two things you'll get from this newsletter:

Firstly, I'm going to share all the numbers. Think of it like a shareholder's report. All the key metrics about our business that you would need to know if you were a shareholder.

The reason I'm doing this isn't to flex. Sometimes the numbers are going to suck. But I'm doing it because I would want to see it. If I were following someone else's journey, I would want to see how they track as a business, not just the silly social media posts they put out.

When I look at Gary Vee and all his success, I can only think, but how did you get to that point? What metrics did you hit, and am I on the right track?

Now, by no means should you compare your journey to someone else's. We are 100% all on our journey, but like we learn skills from seeing other people do it before us, we can learn business by watching how other people operate their companies.

People already look to us to learn how to market themselves better, so why not give them insight into the numbers that allow us to do this sort of brand-building?

This will give you knowledge about our business and our decisions, allowing you to see if making similar moves is right for you, given your journey and circumstances.

So, let's get into the numbers.

Weekly Shareholders Report

Monthly Recurring Revenue: $195,990

Leads in: 11

Coffees: 9

Sales Closed: 1

Contract Value of New Sales: $33,000

Total Followers: 2,304,384

Total Impressions: 4,048,661

Notes from CEO:

Key moments this week:

This week's priority was pipeline building. April and May are the slowest months of the year for us, but as we come out of that period and into June, we have seen the pipeline start to grow significantly, with leads picking up and the number of coffees increasing dramatically.

The Current Pipeline has close to $1.5M in it, and much of it looks set to drop in June. This has its own challenges, which we are keen to tackle.

There is only one sale this week. However, it is with a client we have had as a prospect for over a year now. This particular client has many opportunities to grow as they have multiple ventures, and we are just starting with their personal brand as a way to date each other before we jump into bed together.

Follower growth has shot up a lot this week by introducing two new team members in Curls and Buskey. Collectively they have 500K followers to add to our tally as a team. We have also had both our Instagram and TikTok for The Attention Seeker grow significantly, 221K and 802K, respectively. Taking just our company social media accounts on their own over the million follower count mark.

Opportunities:

Our biggest opportunity at the moment is to introduce a fully-fledged Influencer and talent management service. For a long time now we have had creators asking us to manage their brands and up until recently we haven't had the resources to prioritise this.

However, as we have grown, the resourcing issue isn't present anymore, and our team is ready to tackle this in earnest.

It will significantly increase revenues and access to large brands as the demand for our signed talent grows.

It makes sense to do this as a business, given that we are one of if not the largest agencies on social media in terms of followers and will often have a larger audience than many of the creators that might be signed to us.

Our unique difference, however, will be our ability to help them all grow their followers. The larger their audiences grow, the more money we all make.

What does your company actually do?

We get asked this a lot on social media. And it has always been hard to answer. However, our team has been working hard this quarter to find ways to answer this. Below is where we are currently sitting. I would love your feedback.

Who are you?

We are The Attention Seeker

What do you do?

We are an Attention Acceleration Company

What does that mean?

Right Audience, Right Message

Right Creative, Right Place

What's your Single Minded Proposition?

The Cure for ATTN Deficit Disorder

What does this mean to you, Stan?

I really like the above. It's only a little bit wanky, ok it's very wanky, but still very much us.

Our goal with our clients isn't to make the prettiest or the coolest content. It isn't just about making good content. It's about accelerating your rate of gaining attention.

We are known for growing audiences faster than anyone else in the industry. It's not uncommon for us to grow an account from zero to 100,000 followers in a week. Something that could typically take 3-5 years.

But we can't do that without a good strategy, which is where the Right Audience, Right Message, Right Creative, Right Place comes in.

We need to know WHO we are speaking to and WHY we want to speak to them.

This forms the Positioning Strategy

Then, we need to know HOW we will take their message to the world. What's the big idea?

This forms the Campaign Strategy

This then leads us to figure out WHAT content we are going to create and WHERE it will go.

This forms the Channel Strategy

We take all this, apply our agile content creation process and accelerate our ability to find what works for you.

We call this Prototyping

Nothing in the above says social media; nothing in the above says LinkedIn or TikTok.

Because if you think like that you miss the opportunities that might be better for you and your company.

We aim to find you the fastest and most efficient way to speak to your audience and then accelerate.

Does that clear things up?

Would love feedback on the above.

Want help building your brand? || Join The Cohort

What is the cohort?

It's our newest offering designed to help small business build their brand just like we did.

It's NOT an online course.

It's NOT a get-rich-quick scheme.

It's hard work and effort but you aren't alone, there will be others with you.

It's a group onboarding process that takes place over 12 weeks.

It's the same process we use for our large clients who pay us huge fees to do this for them.

But we can offer it at a fraction of the price because you do it as a group.

We meet once a week for two hours, work through stages of the process as a group, then you get some homework and we all go our own way until the next week.

By the end of the 12 weeks, you'll have an entire strategy for your brand positioning and social strategy. If you want to know what that looks like, read the segment above this again.

Plus, we will have spent 4 weeks actually making content as a group and giving each other feedback until we all find something that catches and goes viral.

Ideally, you'll finish not just with a plan for your brand marketing but also the know-how to execute it.

We would typically charge no less than $30,000 for this one-on-one. Depending on your business it could be as high as $100K.

But instead, we've been able to get this down to $5,900+GST.

We are currently in the middle of the first intake and the next intake will start towards the end of July.

If you are interested in it, email us at hello@theattentionseeker.com and we'll send you more details.

The first 12 people will get 20% off if they register and pay before the end of June.

Wow, I've never written anything so salesy. Sorry lol.

Where to next?

So, moving forward, this newsletter will continue to share our key metrics and shareholders' reports. But it will also share where my head is at as the CEO and what I'm thinking. Just because I'm thinking it doesn't mean it's going to happen, but it gives you an insight into my crazy brain and how I solve problems.

I would love questions from you as the audience, I'm always happy to expand on topics and the more you ask the more I can give.

If you haven't subscribed to our Marketing Newsletter Your ATTN Please, do so here.

And I will see you back here next week.

Stanley Henry

CEO || The Attention Seeker