Dealer News Round Up!

Dealer News Round Up!

10 Ways Your Dealership Marketing Efficiency with ChatGPT & Generative AI

By: Alex Melen

As we approach almost two years since the release of ChatGPT, the focus has shifted from knowing what it is, to learning what it could do, do integrating it into your every day tasks. As we head into 2025, those who can integrate and take full advantage of generative will have a huge advantage over those who can’t. Read More >>


Maximizing Car Sales During the Holidays: Tips and Insights

By: Sean Toussi

For many businesses, the holiday season is a peak time to attract customers and boost sales with effective marketing strategies, helping them close the year on a high note. Car dealerships are not exempt from this trend.

According to Statista, the combined sales for November and December made up less than 20 percent of the total sales for the year. However, when it comes to the automotive sector, things work differently. While traditional holiday promotions like discounts and seasonal packages work well for maintenance, parts, and detailing services, selling a car is a much bigger challenge. Read More >>


Over 300 Dealership Transactions So Far in 2024: Kerrigan

By: James Hickey, Managing Editor, DigitalDealer.com

The auto dealership buy/sell market rose to another record high, with 330 dealership transactions representing 544 franchises sold completed in the first nine months of 2024, according to recent report from Kerrigan Advisors.

The recently-released Third Quarter2024 Blue Sky Report by Kerrigan Advisors detailed how the market is being pushed by more sellers entering the market, stronger franchises taking advantage of historically high blue sky values, and weaker franchises being divested. Read More >>


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