Dealers Love To Gamble

Dealers love to gamble. There is a reason that NADA Las Vegas is consistently the most attended show vs. other cities.

They also love to gamble to get more business. At least that is what they think. They believe any change in process will impair their ability to do so and are willing to gamble in a number of areas to maintain the status quo.

They are willing to gamble that the person they are doing business with is who they say they are. They think "scanners" will protect them. Plus, what are the odds they will get taken? Pretty high actually. 2 Billion in automotive losses in 2022 per TransUnion shows fraudsters are winning these hands and the problem is getting worse.

They are willing to gamble that their buyer has valid current insurance, even though our stats show that around 10% of people have some sort of issue with the insurance card they present.

They double down with the state statute in most states requiring valid insurance when the title is transferred. Risking substantial fines from this are worth the risk. They also gamble the lender will not charge them back if insurance is never established. Biggest gamble might be liability if something happens because the dealer was willing to roll the dice.

Big gambles with employees as well. What are the odds a sales rep will leave a copy of a drivers license laying out or even in a folder on a desk? What about the shrewd ones that take a picture of the license and sell it on the dark web for $500 a pop? Or the ones that break Safeguard rules improperly communicating PII in an open forum? These fines are monstrous per incident.

How abut the gamble of F&I product losses to insurance companies when your prospect converses with them before or during the deal?

Gather is literally the insurance against all of the above. We have a $1,000,00 guarantee against fraud when our system is used. We streamline the process and take sensitive documents out of employees hands. We offer a $1,000,000 identity protection 30 day free trial through Aura for the dealerships. We verify not only identity but also insurance coverage. We even handle the policy update with the insurance carriers for the vehicle being purchased.

So, go to Vegas or wherever and gamble away, but don't gamble with your dealership. The odds are against you.

For more information please mail ken@gather.technology or text 321 262 6464

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