Dec 2024: RollWorks TL;DR Insider

Welcome to December’s edition of the RollWorks Insider🎄! This month, we’re gearing up to help you future-proof your database and set the stage for quick wins in a competitive market.

From must-have resources to fine-tune your ABM strategy to tools that ensure your database is ready for the challenges of 2025, we’ve got everything you need to finish the year strong. Plus, we’re spotlighting actionable insights and customer success stories that’ll keep your strategy ahead of the curve.

Let’s wrap up 2024 with focus and momentum to make 2025 your best year yet! 🎁

Gearing up for 2025🥂:

Get your ABM program organized and ready to thrive with our ultimate checklist!

Discover how to:

✔️ Create a budget for quick wins in a competitive market

✔️ Maximize every outreach channel

✔️ Highlight your brand's unique strengths

✔️ Align with sales to update your target account list ✔️ Future-proof your database with accurate account info

🎯 Download your must-have ABM checklist today and take the first step towards success!

More Account-Based Resources:

📌 The State of Account-Based Advertising

📌 Account-Based Plays for 2025

📌 9 B2B Marketing Predictions for 2025

RollWorks Voices

How can marketers strike a balance between brand awareness and long-term thinking? In this episode, Vibhor Kapoor, Chief Business Officer of NextRoll, shares the importance of brand purpose and how to stand out in a crowded market.

Vibhor also shares his insights on the best privacy-conscious marketing strategies, breaking down the tools and solutions that enable better personalization without compromising consumer privacy. Tune in to hear Vibhor’s perspective on performance branding and the value of building a legacy brand. Listen here!

Customer Story

Learn how Highspot, a leading sales enablement platform, overcame targeting and data consolidation challenges by integrating RollWorks into their strategy.

"RollWorks helped solve that in terms of making sure we are driving awareness to potential buyers at our targeted accounts of why sales enablement, what problems we can help solve for them, and highlighting the different ways Highspot can help." — Lauren Teixeira, Senior Manager of Demand Generation ay Highspot

This case study highlights how Highspot used RollWorks to enhance their account-based marketing, achieving a significant increase in SQLs and marketing engagement. With RollWorks' data-driven insights, Highspot aligned their sales and marketing efforts, resulting in remarkable growth and efficiency. Read the full story here!

Feature Highlight 🎬: Hot Contacts

Uncover demand before and beyond form fills with Hot Contacts! With this new feature marketers can deliver more high-fit leads to sales that previously may have been missed for outreach. Watch a 3-min demo!

With Hot Contacts, marketers can:

• Act on an additional buying signal
• Increase the amount of quality leads they send to sellers
• Increase their impact on pipeline and revenue goals

Sales teams can:

• Focus their outreach on high-quality, in-market prospects currently engaging with their company's content and/or ads
• Determine what site content and/or ads the prospect is viewing to personalize their outreach
• Know what each member of the buying committee is doing to determine their outreach strategy...Learn more here!

Thanks for reading, see you next year!

Parker, Sr. Content Marketing Manager at RollWorks, a division of NextRoll