NextRoll

We’re excited to announce NextRoll and Audigent, a part of Experian, have partnered to unlock an exciting new use case for Google’s Protected Audience API (PAAPI), marking a major step for privacy-forward digital advertising. This first-of-its-kind collaboration allows Interest Groups to be created using DMP data and activated on a DSP, enabling an audience data solution in Chrome without the need for third-party cookies. What this means for advertisers: - Privacy-first audience solutions that protect user data - Retention of advertisers’ upper-funnel strategies, in addition to retargeting - Scalable audience activation within Google’s ecosystem Key results from initial testing: - Connected 1B+ browsers to Interest Groups - Delivered 5M impressions across 42,000 domains - Refined workflows for scalable audience activation Read the full announcement: https://lnkd.in/gjZZutnR #PrivacySandbox #PAAPI #DigitalAdvertising #Google

We're #hiring a new New Business Account Executive in United States. Apply today or share this post with your network.

"These are exciting times for the industry. It is increasingly possible that the advertising space will have very effective, measurable ad delivery while a) giving marketers what they need to reach the right audience at the right time with the right message, b) supporting publishers on the open web with enough revenue to keep the web open and c) giving consumers the privacy they deserve." Our own Andrew Pascoe sat down with MarTech Series to discuss his predictions for the future of digital advertising. Read his full interview here: https://bit.ly/4jbq7kd #DigitalAdvertising #PAAPI #PrivacySandbox

Thinking about becoming a Product Manager? Bowie Sievers, Lead Product Manager here at NextRoll, shared golden advice with Built In on ways to transition into a career in product management. Here are some of the key takeaways: ✍️ Master your writing skills – Writing helps you distill complex ideas into clear, actionable concepts and keeps cross-functional teams aligned. 🤝 Focus on relationships – Building trust across teams makes it easier to get buy-in and move projects forward. 🔍 Know your market and customers – The best PMs deeply understand the “why” behind customer pain points, leading to better solutions (and happier customers). Bowie also reminds aspiring PMs: there’s no “perfect” path into product management. Many PMs start in product-adjacent roles, taking on small initiatives to build their skills. Read the full article here: https://bit.ly/4ha1u5T

We’re thrilled to announce that NextRoll has been named one of Built In's 2025 Best Places to Work in their Midsize US Companies category! We couldn’t have achieved this honor without our amazing team, who bring their passion and talent to everything they do. From pushing the boundaries of advertising technology to creating an environment where everyone can grow and succeed, our Rollers truly embody what makes NextRoll extraordinary. Check out the full list of winners here: https://lnkd.in/gtbDaNfX #BPTW202 #2025BUILTINBEST

We're #hiring a new Sr. Solutions Consultant, Advertising EMEA in Dublin, County Dublin. Apply today or share this post with your network.

Kwanzaa (December 26th - January 1st) is a time to reflect on and celebrate principles like unity, self-determination, and collective purpose. This week-long holiday honors connection, culture, and community. At NextRoll, we learn from and uplift the values of Kwanzaa alongside our Black-centered Employee Resource Group, RollDeep. Let’s all take this opportunity to reflect on how these principles can guide us in building stronger, more inclusive communities. Wishing everyone a season filled with light, love, and purpose. Curious about the origins of Kwanzaa and its traditions? Check out this informative YouTube video: https://lnkd.in/guiTjdR #HappyKwanzaa #CelebrateCommunity #Kwanzaa2024

Wishing our community a warm and bright Hanukkah from all of us at NextRoll! 🕎 As the menorah glows brighter each night, it’s a beautiful reminder of hope, resilience, and the strength of togetherness. Here’s to eight nights filled with light, love, and celebration.

We're #hiring a new Sr Solutions Consultant, Advertising in Utica-Rome Area. Apply today or share this post with your network.

We're #hiring a new Sales Operations Analyst - Fixed Term Contract in Dublin, County Dublin. Apply today or share this post with your network.