DECODE - October 31, 2024

READS

Code and Theory Introduces the ContextLens: The First AI-Driven Anticipatory Graphic Design System for Publishers (PR Newswire)

Polling data can be difficult to understand in isolation. Context is needed to dive deeper into the story behind the data. Today, RealClearPolitics employs ContextLens on its RealClearPolling site — a new generative AI tool that generates informational graphics based on readers' needs. "This is the next step forward in how AI can be used in publishing to enhance reader experience, instead of solely focusing on AI as only an efficiency tool," says Code and Theory Co-founder Dan Gardner. "ContextLens offers a glimpse into the future of AI and design, where context, anticipation and visual interpretation come together to create a fluid user experience." ContextLens is currently in beta and available to other publishers. Learn more. 

Where the Financial Industry Is Heading and Why It Matters (Medium)

Technology and AI are transforming the financial services sector. Last week, Code and Theory Head of Strategic Accounts Sam Chotiner joined JPMorganChase's Nikki Darden, Morgan Stanley's Andrea Saporito and MetLife's Jaime Punishill at the Financial Communications Society's "Experience Change" event to discuss how it's impacted the employee and customer experience. Chotiner shares three takeaways business leaders should know, including why embracing change is a necessity, not a risk. Read the article.  

Four Snapshots From the Future, Compliments of the Gartner IT Symposium (Little Black Book) 

When technology evolves, things change quickly. Gartner is helping us all keep up at their IT Symposium, the firm’s largest event of the year, where attendees perused new tools and technology, basked in the magic of EPCOT and listened to interesting keynotes. Code and Theory Chief Technology Officer David DiCamillo shares future-facing insights that affect businesses, including the status of Agentic AI and AI “bots,” and how big brands use AI to operationalize tools within their organizations. Read the article. 

How CMOs, Agencies and Consultants Clash Over AI Usage (Ad Age) 

As expected, AI was the hot topic during the Association of National Advertisers annual Masters of Marketing Conference. Ad Age asked agency execs about the opportunities and challenges they’ve encountered using this technology across projects. According to Code and Theory Chief Growth Officer Brent Buntin, it’s valuable for marketing leaders within brands to research and experiment with all the available technology. “We’ll get clients and prospects saying, ‘I’m interested in AI design systems … AI ecosystems or AI content production,’ but what does that mean?” Buntin says. Read the article. 

How TOEFL Has Propelled Managers to Success for 60 Years (ETS) 

Years ago, Code and Theory Associate Director of Accessibility and Design Systems Mike Mai took TOEFL as part of his college admissions test. This year, he found himself working on the complete rebrand of ETS (which includes TOEFL), anchored by a website rebuild and redesign, where he helped develop an accessible experience at speed and scale. For TOEFL’s 60th-anniversary celebration, Mike shared his personal journey with TOEFL and how it propelled him toward success. Learn more. 

FAKE FACTS

Yankee fans are polite to visiting opponents who jump into the stands.

Circus peanuts ranked as the most desired candy.

LISTEN

Why AI Is a Force Multiplier (Monsters of Design) 

 AI is shaking up the design world. Code and Theory Chief Creative Officer Craig Elimeliah joins hosts Jon Sontag and Adrian Crabtree for the latest episode of Monsters of Design to discuss why curiosity and experimentation are now our superpowers — especially with machines doing more heavy lifting. And, of course, they leave time for monster talk and dish on creatures like the one from Jeepers Creepers, Data, the Blank Page (terrifying, right?) and even ... squirrels. View it now.