The Difference Between Advertising Display And TV
In the digital signage market (also called posters, digital signage, electronic signage, electronic advertising, hereinafter referred to as advertising display), some newly-entry consumers still have doubts about the differences between advertising displays and ordinary TVs. Recently, the author found that there is always a problem in the daily work communication of advertising display manufacturers. When customers ask for advertising display products, they often compare the advertising display with LCD TV. For example, “Your advertising player is compared with the same size LCD TV. How is the price?” “How is the price so high, LCD TVs are not so expensive?” Let’s listen to experts on how to answer this question. This will also help consumers when they purchase digital signage for the first time. Make more informed decisions and let you buy a satisfying ad player product. It also allows consumers to clearly understand why advertising displays are so much more expensive than LCD TVs.
Compared with TV, advertising displays can generate a better returns on investment.
We believe that commercial advertising displays usually produce a better returns on investment than ordinary television sets, and their effects are even more pronounced. Home TVs are not suitable for continuous use for 24 hours a day. If you use it for a long time, the TV will have problems such as image sticking and fading. Digital signage displays use commercial LCD panels that are specifically designed for long-term use. According to inspections, the digital signage display has a lifetime of more than 50,000 hours, and the featured technology applied can reduce the risk of image sticking. In addition, they also have cooling fans and external ventilation equipment to ensure that the screen operates at the best indoor temperature. Of course, TV is not designed to be used in a commercial environment. If you use it in a commercial environment, then the TV manufacturer's warranty commitment will also be invalidated. For example, during the business hours, because the cooling system of the TV stand does not meet the function of high-load operation, which may cause fire or other damage, you will not be able to get proper commercial insurance compensation.
The advertising display is better than the TV, showing quality and effect.
When you are trying to convey information and trying to make others understand, the quality and effectiveness of the display are above everything else, and the digital signage display's mission is here. Under the drive of the multimedia information publishing system, the display effect of the commercial display is also more beautiful and has a visual impact. Second, commercial displays are brighter and more atmospheric, and when compared to residential televisions, their contrast ratios are also better. Part of the reason for this is that televisions have a relatively short viewing distance, while in a commercial environment, the distance between the display and the viewer is longer. Another distinguishing feature of commercial displays is that, regardless of their screen orientation, viewing angles are much wider when compared to TVs that are not suitable for stereoscopic use.
The advertising display can enhance the corporate brand image better than TV.
There are often many logos and templates for vendors around the panel of the TV. This information is often highlighted and highlighted. If it is used for commercial purposes, it will not only become unprofessional but also runs counter to the original intention of the screen: the screen is used To convey information. Our advertising display will keep this in mind, it does not show any sign, its design style is a well-ordered, professional fashion, elegant and unique, but also in accordance with the requirements of customers for your custom panel with its own LOGO. This will not only increase brand exposure but also greatly improve the overall image of the company.
The advertising display is more secure than TV.
There is a media player in the advertising display, users can enjoy complete control over the display content without the nuisance of a complex system. These advertisers use plug-and-play principles to update the internal storage of the screen by quickly and efficiently applying USB devices. In addition, product and content security issues are also very important. One difference between the advertising display and the television is that the digital signage display has a strong metal sleeve with an adjustable temperature protection glass layer outside the LCD panel. The screen needs to have a lockable inter-cell space to accommodate internal memory and USB interfaces, or the screen needs an internal flash memory card to prevent content from being tampered with.
The advertising display is more functional than TV.
Of course, there is an essential difference between advertising displays and LCD TVs. advertising displays are commercial products, and the fields of application of the two are not the same. There are landing, on-board, and building advertising displays. TV sets are simply broadcasting TV programs, while advertising displays can play various videos according to their needs. In the playback function, the advertising display is much stronger than the LCD TV, such as the timer switch, supports multiple formats of video files, or the online version, can achieve remote operation control through the Internet, and now advanced interactive advertising display, to achieve Touch functions, face recognition, electronic windows, etc., have greatly attracted the customer's attention. As far as the product itself is concerned, the advertising display is mainly composed of a liquid crystal screen, a driver board, a decoder board, and a power supply. The advertising display has higher requirements for hardware and software, which is determined by its application object. Like an outdoor advertising display, the shell is required to be stable and strong, and it must be able to be used for a long period of time. It is often run outdoors 24 hours a day and has extremely high requirements for dust resistance, brightness, and heat dissipation of the product. Customers have different functional requirements, but also have strong software to provide support for different technical areas.
The advertising display is more stable than the TV.
Advertising displays, building advertising displays, car series, floor-standing advertising displays, more dustproof performance. General LCD monitors, or TV sets, are used only in small spaces, such as homes and living rooms. Relatively speaking, the use environment is relatively clean and the temperature and humidity control is relatively reasonable. Building advertisement machines, car series, floor-standing advertising displays, and LCD advertising displays are often found in noisy public places where there is more dust and the temperature and humidity are not very stable. Therefore, the building's advertising displays, car-mounted series, floor-standing advertising displays, and LCD advertising digital signage have better dustproof performance. Building advertising display, car series, floor-standing advertising display, LCD advertising display, digital signage, suitable for long-term uninterrupted use. With personal and family habits are very different, LCD advertising | network advertising | digital signage often run 24 hours a day, similar to the differences between the server and the PC. In the display panel type material, the two are basically the same, but the long-term work, the accumulated heat can easily make electronic products aging. Therefore, the advertising performance of LCD advertising displays | network advertising displays | digital signage is stronger than that of LCD monitors and home TVs. Additional heat sinks, cooling fans, etc. must have special requirements. Related industries have certain standards. Perhaps, the PC may act as a server in a short time, but the ability to continuously work, the stability of the server is much higher than the PC, LCD advertising display | online advertising display | digital signage is the same reason. To ensure that work in a variety of "uncomfortable circumstances", to ensure that 24 hours of uninterrupted work, improve the LCD advertising | online advertising |digital signage stability to have additional settings, increase the cost.
The advertising display is brighter than the TV.
Since the LCD advertising display | network advertising display | digital signage generally appears in open space, lighting is better, the brightness of home TV and the civilian display is difficult to meet the demand, so the highlight is also an LCD advertising display | online advertising display | a large digital signage Characteristics, the cost is difficult to estimate.
The display area of the advertising display is larger than that of the TV.
Regardless of whether it is a monitor or a television, the display area and display ratio have certain industry standards. For example, liquid crystal display sizes are 32 inches, 37 inches, 40 inches, 42 inches, 46 inches, etc.; and the display ratio is controlled at 4:3, 16:9, and 16:10, and special ratios generally do not occur. In this respect, LCD advertising displays | online advertising displays | digital signage and industrial displays are also different. In order to meet the demand for special venues for publicity and demonstration, LCD advertising displays | online advertising displays | digital signage will have a non-standard display of the proportion of products, strips, or squares and so on. LCD advertising displays developed for special needs | online advertising displays | digital signage are naturally more expensive than products produced by general-purpose assembly lines.
The advertisement machine is different from the television and the interface layout is different.
In the field of consumer displays, there are generally only three types of interfaces, VGA, DVI, and HDMI. DP interfaces are relatively rare. In industrial applications, BNC interfaces have special applications. In terms of televisions, the diversity of interfaces is emphasized, and more audio and video devices can be connected. The types of interfaces are the most and the number is the most. However, for customized products, LCD advertising displays | network advertising displays | digital signage often only have a dedicated video interface, plus a programmable control S232 serial port. This is similar to industrial LCDs.
The advertising display is more environmentally friendly than TV.
Products for household use or personal use will focus on power consumption and promote environmental protection and energy conservation. In this respect, LCD advertising displays | network advertising displays | digital signage are similar to industrial displays. They do not deliberately require reducing power consumption and only require stability; additional cooling systems, high-brightness backlights, and other designs will greatly increase power consumption.
The advertising display is more convenient than TV.
Support split-screen playback: video, pictures, subtitles play simultaneously; support a variety of TEXT subtitles smooth display; support Chinese, English and other languages.; free cloud server: the server can be installed on a computer you can control anywhere in the world This advertising display; only need to operate on a computer, you can control or update the advertising display in any place in the world; support picture mode, music mode, video mode, mixed mode (picture + music), timely information words Insert mode, loop play video file mode, fixed-point timing file play mode, and synchronous play mode; support playback video format: H.264/Flash video, MPEG-1/2/4, MotionJPEG, AVI, DIVX, XVID; Stereo audio output; support picture hardware JPEG (64Kx64K) decoding, effectively improve the picture clarity and decoding speed; self-built cloud server; free to provide customers with remote advertising content design, maintenance, updates, and other services.