Digital Game Plan: Understanding Your Soulmate (aka Ideal Buyers)

Hey There!

We are going to discuss…

K.Y.S & H.Y.S

K.Y.S. = Know Your Soulmate (Ideal Buyers)

H.Y.S. = Help Your Soulmate (Ideal Buyers)

Imagine sitting across the table from your ideal customer, your true soulmate buyer. You know their frustrations, their motivations, even what kind of coffee they had this morning.

Now imagine using that insight to craft marketing messages and solutions that make them say, “Wow, they really get me.”

Here’s how we make that happen:

🎯 Step 1: Understand the Person, Not Just the Position

💺 Step 2: Use the Amazon Empty Chair Trick

🔍 Step 3: Understand Their Customer

🛠️ Step 4: Create Your Buyer Persona

Key Highlights

• Understanding Your Ideal Buyers: Introduction and Context 0:08

• Know Your Soulmate: Defining the Ideal Customer 0:50

• Niching Down and Understanding Your Customer’s Needs 25:34

• Understanding Your Customer’s Customer 25:49

• Creating Buyer Personas and Communication Strategies 26:05

• Practical Examples and Real-World Applications 26:18

• The Digital Game Plan and Buyer Persona Exercise 26:33

• Communication Channels and Target Audience 26:51

• Engagement and Community Interaction 27:05

• Closing Remarks and Next Steps 27:50