Digital marketing in China, effective author marketing, and more.
TBI Communications
Strategic marketing consultancy working with publishers, societies, associations and technology start-ups.
Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to what we’re reading.
In case you’re new to TBI, we’ll also be showcasing our talented team and wide range of services to support the growth of publishers, societies, university presses, and beyond.
Navigating the Complexities of Digital Marketing in China: Leveraging Author-Centric Strategies and the WeChat Ecosystem
When considering strategies for author and journal submission marketing, it’s pivotal to consider how to reach and engage with researchers in China. In a recent guest article on our blog, Gin Li, Digital Marketing Consultant, shares her valuable knowledge of the digital marketing landscape in China in the context of scholarly publishing, with reference to her inspiring presentation delivered at the 2023 ALPSP Conference.
Effective Author-Centric Open Access Marketing in Scholarly Publishing
In 2023, TBI participated in discussions on the changing landscape for marketers in scholarly publishing, with a focus on the transition to open access. Mithu Lucraft, Senior Consultant, chaired sessions at the SSP and ALPSP conferences and joined a Society Street fireside chat; key takeaways include the need for strategic collaboration within organisations to deliver personalised communication and a data-focused strategy.
Our recent blog post delves deeper into these key takeaways, with insights from the wider TBI team of marketers who have supported clients in their transition to open access.
Get Full Text Research (GetFTR) Case Study
Over the past 18 months, TBI have worked with GetFTR, refining their value proposition, directing the redesign of their website, and expanding their social media presence.
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In our recent case study, we share details of the various projects undertaken to support GetFTR and their mission, with some great campaign results.
Unlocking marketing potential with AI tools
The topic of the year has no doubt been artificial intelligence, but how can AI tools be utilised in marketing and publishing? Where do you even start with over 10,000 tools? We’ve done the research for you – in a series of upcoming articles, the TBI team will be sharing insights as they explore AI tools across key areas including: productivity, video, marketing, research, design, and writing.
Q1 Conferences
A new year brings new opportunities to network, learn, and catch up with fellow marketers and friends at conferences.
We’ll be at the R2R Conference in February and if you’d like to arrange to meet, please get in touch by emailing info@tbicommunications.com.
Thank you for reading our newsletter and we look forward to sharing more exciting industry updates and news.
Please visit our website and fill out our contact form if you have any questions.