Tips this Mental Health Awareness Week, a new case study on marketing implementation, and more.
TBI Communications
Strategic marketing consultancy working with publishers, societies, associations and technology start-ups.
Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to what we’re reading.
In case you’re new to TBI, we’ll also be showcasing our talented team and wide range of services to support the growth of publishers, societies, university presses, and beyond.
Q1 projects wrap up
It’s been a great start to the year – in Q1 we completed some fantastic projects for a range of organisations in scholarly publishing. From market research and analysis to campaign implementation, we have supported our clients to meet their strategic goals.
Teaser: A standout project for us was creating a high-level organisational strategy for a journals marketing team as they transition to open access.
Key insights from Q2 events so far
It’s been a busy start to the quarter with some fantastic online events. Our Senior Consultants, Mithu and Kelly share their insights from:
“The Impact of Plan S” – an OASPA webinar which explored the early findings of research commissioned to measure the impact of Plan S implementation. The speakers explored OA models and strategic responses from publishers including the Royal Society of Chemistry, and more.
“AI and Beyond: A Vision for the Future of Publishing Technology” hosted by ALPSP, explored how artificial intelligence can streamline traditional publishing processes, and showcased uses cases like content classification and author profiling.
New case study: Marketing strategy and implementation
Last year, TBI created an extensive marketing plan for a multitouch campaign on behalf of an international STEM federation to raise awareness and increase registrations for their congress. The campaign was executed across six months on channels including social media and Google Ads and achieved significant impact:
- Over 10.5 million impressions
- Accounted for 46% of total traffic to site during the six-month period
Recommended by LinkedIn
Mental Health Awareness Week: 13-19 May
The theme this year is “Movement: Moving for our mental health” and the TBI team have come together to share their tips and strategies for integrating movement into their lives to improve both physical and mental health.
Teaser: Take the advice of one of our Senior Consultants, Kelly – join a choir as it’s impossible not to move to the infectious music!
The TBI team
Mithu, one of our Senior Consultants celebrates her two-year anniversary at TBI.
Mithu reflects on her time at TBI so far and explains that “the opportunity to collaborate with partners across the whole of the scholarly communications sector, from publishers large and small, to societies and associations, to technology partners” is her favourite thing about work.
What we are reading
From books to blogs, the TBI team are always reading to keep up to date with the marketing and publishing industries. To highlight just a few must reads:
Thank you for reading our newsletter and we look forward to sharing more exciting industry updates and news.
Please visit our website and fill out our contact form if you have any questions.