Digital Presence Done Right: Focus Where It Matters

Hey Coaches,

Let’s talk about one of the biggest myths floating around in our digital marketing world: the idea that you need to be on every social platform to succeed.

Spoiler alert: You don’t.

We’ve all felt it, right? The pressure to have a presence on Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, YouTube, and whatever new platform is trending this week.

And of course, we’re constantly being marketed to with the message that “this platform” and “this strategy” are the only ways to go. It seems like every other day there’s a new must-have social media platform or groundbreaking technique that promises to revolutionize our marketing.

This constant barrage can make you feel like you’re always playing catch-up, trying to master the next big thing before you’ve even had a chance to settle into what works best for you.

It’s no wonder so many Coaches feel overwhelmed and stretched thin.

It feels like if we’re not everywhere, we’re missing out. But here’s the real deal – trying to juggle all these platforms often dilutes your message, spreads your resources thin, and hinders your marketing efforts.

The key to effective social media marketing is understanding your audience.

Where do they hang out online?

What kind of content do they consume?

You need to be where your audience is, not everywhere they might be.

If your target demographic is primarily on LinkedIn and Instagram, then focusing your efforts there will yield much better results than trying to maintain a presence on Snapchat and TikTok too.

Think about it this way: if you were fishing, would you cast your net randomly across the entire ocean, or would you focus on the spots where you know the fish are biting?

Exactly.

The Pareto Principle, or the 80/20 rule, applies to social media too. You’ll likely get 80% of your results from 20% of your efforts.

So why waste time and resources on platforms that aren’t delivering results? Focus on the platforms that bring you the most engagement, leads, and conversions.

Pour your heart and soul into those, and you'll see a much better return on investment.

It’s not about being everywhere; it’s about being where it counts.

Spreading yourself too thin can lead to burnout, inconsistency, and mediocre content. Your audience can tell when you’re phoning it in.

Instead, focus on a few key platforms where you can shine, deliver value, and engage authentically. Your audience will appreciate the quality and consistency.

Each social platform has its own quirks, best practices, and audience behaviors. What works on Instagram might fall flat on LinkedIn. Trying to use the same strategy across all platforms is like using a hammer for every job—it’s just not going to work.

So, let’s break it down:

• LinkedIn: Professional networking and thought leadership. Essential for B2B brands and professionals.
• Facebook: Great for building communities and sharing a variety of content types. Perfect for brands with a broad audience.
• Instagram: Visual storytelling at its finest. Ideal for brands with strong visual content and a younger audience.
• Twitter: Real-time engagement and quick updates. Best for brands that can keep up with fast-paced conversations.
• TikTok: Short-form, engaging videos. Fantastic for brands targeting Gen Z with creative, entertaining content.

Pick the platform(s) that most align with your brand, audience, and content strengths. Master those, and you’ll be miles ahead of trying to spread your efforts everywhere.

In the world of social media, less truly is more.

By debunking the myth that you need to be on every platform, you free yourself to focus on what really matters—building meaningful connections, delivering value, and driving results.

Remember, it’s not about the number of platforms you’re on; it’s about the impact you make on the ones that count.

Keep being awesome,

Derek