Disabled Facebook Ad Account & Shoppable Ads

Stuck in Facebook jail because of getting a Facebook Business Manager restricted or due to a disabled facebook ad account?

I’ve worked at Facebook (I’ll never call it Meta) and in this article will shed the light on what to do when facing a disabled facebook ad account or business manager – when Facebook goes silent.Make sure to read my last blog too.

trending, in addition to massive FB and IG accounts getting hacked, is social selling and Shoppable Ads. But there are important things to know about Shoppable Ads before going all in.

Understanding Shoppable Ads and How to Run Them

Ever scroll through social media, see a product you like, and wish you could buy it right there without leaving the app? That’s exactly what shoppable ads do.

With e-commerce booming, shoppable ads are changing how businesses connect with consumers by streamlining the entire purchase process.

In fact, surveyed consumers were 15% more likely to make a purchase after viewing a shoppable ad compared to a standard ad.

Whether you’re a digital marketer looking to boost conversions or simply curious about how these ads work, this guide will cover everything you need to know.

Key Takeaways

• Shoppable ads streamline the buying process, letting customers purchase directly from the ad, which boosts conversion rates by minimizing friction.
• Available on platforms like Instagram, Facebook, YouTube, Pinterest, and TikTok, shoppable ads allow brands to target diverse audiences effectively.
• High-quality visuals are essential for success. Engaging images and videos drive impulse purchases by showcasing products in a way that resonates with consumers.
• Shoppable ads offer valuable data insights, including click-through rates, conversion rates, and return on ad spend (ROAS), enabling marketers to optimize their strategies.
• By shortening the customer journey, shoppable ads reduce steps from discovery to purchase, making the buying process faster and more seamless.

What Are Shoppable Ads?

Shoppable ads are interactive ads that allow consumers to purchase products directly from the ad itself, creating a seamless shopping experience from discovery to checkout.

Gone are the days of seeing a product online and needing to search for it later. With shoppable ads, consumers can learn about and buy a product immediately—without ever leaving the app or site where they discovered it.

Imagine scrolling through Instagram and seeing a pair of shoes you like. Instead of visiting the brand’s website, you can click on the ad, select your size, and purchase them right there. It’s that simple.

These ads collapse the traditional shopping funnel, bringing product discovery and purchase closer together, which makes the entire buying journey faster and more efficient.

Shoppable ads make it easy for brands to capture customers when they’re most engaged.

By removing friction and unnecessary steps, they’re designed to boost conversions, making them a powerful tool in your social media marketing playbook.

How to Run a Successful Shoppable Ad Campaign

Launching a successful shoppable ad campaign requires thoughtful planning and execution. Here’s a step-by-step guide to help you get started:

1. Choose the Right Platform: Not all platforms are created equal. For visually-driven products, Instagram and Pinterest might be your best bet. If you’re focusing on video content, consider YouTube or TikTok. Select the platform that aligns with your audience’s habits and preferences.
2. Design Engaging Visuals: Visuals are everything when it comes to shoppable ads. Make sure your images or videos are eye-catching, high-quality, and clearly show the product in use. The goal is to make the ad appealing enough for users to click through and purchase.
3. Integrate Product Catalogs: For the ads to be shoppable, you’ll need to link your product catalog to the platform. This allows users to explore product details and make a purchase seamlessly. Ensure your catalog is up-to-date and well-organized for the best user experience.
4. Set Up Tracking and Analytics: Use each platform’s specific analytics tools to track how your shoppable ads are performing. For example, use Facebook Insights or Instagram Shopping Analytics to monitor performance on social media. Pay attention to metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS). These insights will help you tweak your campaigns and improve performance over time.
5. A/B Test and Optimize: Continuously test different elements of your ad, from visuals to call-to-action buttons. A/B testing allows you to determine what resonates most with your audience. Experiment with various product layouts, headlines, and images to identify the highest-converting combinations.

Best Practices for Maximizing Shoppable Ad ROI

To get the most out of your shoppable ads, it’s essential to follow a few best practices that can help boost ad performance and ROI. Here are some tips to keep in mind:

1. Target the Right Audience: Precise audience targeting is critical for maximizing your ad’s effectiveness. Use platform-specific targeting features, such as demographics, interests, and behaviors, to ensure you’re reaching people who are most likely to convert.

According to Eddie Yoon, Sr. Director of User Acquisition at NP Digital, “Shoppable ads are intended for driving immediate sales for product launches, seasonal campaigns, and time-sensitive promotions.

They work well for fashion, beauty, and retail brands on high-engagement platforms, such as Meta and TikTok.

By streamlining the path to purchase, shoppable ads capitalize on consumers’ intent to buy, making them ideal for boosting sales and increasing AOV.”

This strategy ensures that your ads are connecting with users who are ready to take action, especially in industries that thrive on timely, impulse-driven purchases.

1. Use High-Quality Images and Videos: Visual appeal is key. Ensure your images and videos are sharp, professional, and showcase the product in a relatable way. Highlight the product in real-life scenarios to make it more engaging.
2. Leverage User-Generated Content: Consumers trust real experiences. Incorporating user-generated content, such as reviews or customer photos, adds authenticity to your ads and can boost engagement and conversions.
3. A/B Test and Refine: The first version of your ad is rarely perfect. Continuously A/B test different ad elements—such as headlines, images, and calls-to-action—to determine what performs best. Data-driven refinement will help you achieve better results over time.
4. Make Your Funnel Facebook Ad Ban Proof First: If your IG or Facebook Shoppable ads contain ad copy, or images that trigger Facebook’s automations, you could get a disabled facebook ad account in the blink of an eye – unless you audit your funnel first for compliance.

I mention this Shoppable Instagram ads and Shoppable Facebook ads because each time a new type of ad comes out, marketers rush the front but often miss making sure their funnel is Facebook ban proof.

Which means the responsibility falls on you and me to ensure the Facebook ad policy automations don’t tank our business online.

What happens if you're running a Facebook Shoppable ad or an Instagram Shoppable ad, then wake up to find out you now have a disabled facebook ad account?

First find out why it happened:

The Reason Why Your Facebook Ad Account’s Disabled

Why does Facebook disable ad accounts? You’d think Meta would want your money instead of forcing folks to google Why is my Facebook ad account is disabled?

The short answer is that there are a lot of clickbait farms that use unethical practices which ruin it for everyone else.

The way Facebook is relying on outsourced labor for non-English speaking contract workers to run things, they are not that different than the clickbait farms that make it harder for all of us to run ads.

Facebook lost several notable leaders in 2022, from Sheryl Sandberg to John Carmack, with more changes likely to come.

Amid some of the biggest changes in Facebook’s history, some high-profile leaders left the company.

Sheryl Sandberg’s departure preceded that of executives leading AR and VR and acquisitions. So now, it’s a bit of a shit show.

Facebook Disabled Ad Account Explanation

The long answer is that Facebook creates specific automations their algorithm delivers that can’t distinguish an innocent mistake from those actually circumventing their systems.

So, you end up with a disabled facebook ad account. Free eBook: Top 5 Reasons Agencies Fail at Facebook

Recognize the signs of a disabled Facebook ad accountnbsp;

You aren’t trying to cheat the system you’re just running ads for your clients right? (For a behind the scenes on Facebook’s algorithm click here) But you don’t have to wonder in the dark trying to avoid Facebook bans.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want to stop guessing on why Facebook flags you and get real answers? Click here, to schedule a discovery call.

How Facebook Automations FlagDisabled Facebook Ad Account

If every ad went under human review instead of robots, you’d have a lot less ad accounts disabled.

But the reality is, machines are making most of these decisions based on SQL logic and the Facebook Ad Policies here (Which are different from the Community Standards that control what appears on personal profiles on the Newsfeed.

There are some overlaps but they aren’t identical).

Disabled Facebook Ad Account: Payments

When choosing a payment method, make sure:

There is a new issue affecting advertisers everywhere:

Banks are rejecting preauth charges from Facebook ads. So before choosing a payment method, make sure to review the advertising history of that particular debit or credit card.

The impact of a disabled Facebook ad accountnbsp;nbsp;

Facebook uses a series of automations to review ad policy violations in your Facebook ads and landing pages, and often to review Facebook ad appeals. Facebook has 3.030 billion monthly active users, so Meta has to use machines to automate some of the flagging.

What To Do If Your Ad Account Appeal Gets Rejected

Realistically you have about a 50/50 chance appealing any ad account that’s disabled. Here are some factors that play into why your disabled ad account will be reactivated or permanently disabled:

♦ How many previous rejected ads you’ve had

♦ What your ad account’s hidden score is (a ratio of rejected vs approved ads)

♦ If you conveyed your situation correctly to Facebook ad support who are gatekeepers not DMs 

♦ If you determined first exactly which ad policy you’re flagged for (this helps FB ad support reps make a case for you)

♦ Did you clean your funnel (landing pages etc) of the ad policy violations before contacting Facebook? Do this first if your ad account disabled for policy violation. 

♦ Your business model – certain business models are under more scrutiny than others (how to make money online, special ad categories etc).

♦ Did you circumvent systems and immediately try to run ads after being rejected?

I could go on – the important thing to consider is how do you move on if your appeal is rejected and you don’t have an ad account to advertise with.

You’ll want to try a couple of different things. Now if your ad account disabled payment method issue is happening…that’s a whole other bag of worms.

If your ad account was disabled for something minor… (You’d have to know what you got flagged for, specifically, which ad copy triggered this flag and the weight of each ad policy flag).

– You could possibly start advertising from another ad account within the same Business Manager – but you need to warm up the new ad account with specific ads that achieve this before going into conversion ads.

But, in the event that either your Facebook ad account was disabled for a bigger issue (like mentioning covid) or you just don’t freakin know because you’re not a Facebook ad policy expert – you’ll want to create a new Facebook Business Manager.

If your ad account’s disabled, facebook may give you leeway. If you’re looking for the scoop on the top reasons that Facebook ads get rejected click here.

But if your instagram ad account disabled for unusual activity, you may have a security leak.  Keep in mind – if you don’t identify what triggered the automations to flag you the first time, it won’t matter how many new Business Managers or ad accounts you create – you’ll get shut down again and again.

You’ve got to identify the triggers the automations are acting on before appealing, remove them from your funnel, then appeal.

If that doesn’t work out, start fresh, warming up new ad accounts (possibly in a new Biz Manager) that are free of the same flags you got shut down for in the first place.

Again, an ad account disabled payment method issue is different than the type of disabled facebook ad account issues you face with 2024 flags.

Facebook has changed a lot since even just 2021. Some common flags you may have heard other advertisers get caught with are something like, “facebook ad account disabled circumventing systems.”

That’s why you need to find the flags first before appealing or even that appeal will be viewed as circumventing.

I see a lot of bad advice when folks just google, “facebook ad account disabled reddit” or “facebook ad account disabled for no reason” because it becomes just a cig break at work to complain, rather than solve the issue.

While FB and IG are owned by Meta, in fact Instagram has it’s own separate process for how automations flag you with an ad account disabled instagram issue.

Are your Facebook ads blocked? Click here for expert guidance. 

Conclusion

What if I told you there was a disabled facebook ad account solution?

You’d never have to worry about guessing the reasons for facebook ad account disabled.

We all know what a 10th level of hell it is waiting on the facebook ad account disabled review time when your ad account is disabled facebook doesn’t care how long you wait.

It’s time to stop taking shots in the dark if your facebook ad account’s disabled and get a real solution in the works.

Disabled Facebook Ad Account Solution

I’ve worked at Facebook in ads, tech and project management, and my zone of genius is helping ad agencies get Facebook ads live again and preventing future shut downs.

I’m trusted by high level brands that take accuracy and results seriously:

I can show you how to resolve FB bans even if Facebook won’t, and solve issues like advertising access permanently restricted.

Schedule a call with me and learn how to stop the domino effect when Facebook starts banning your entire funnel after a simple ad rejection. Don’t take my word for it, let my clients tell you what it was like working with me.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course. If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me n

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

If you are in a country that has a high level of clickbait farms and hackers like Bangladesh, Pakistan, Malaysia, or the Philippines, you will be removed from my email list as soon as you sign up and I will delete any discovery call you book with me, as I do not work with spammers, only legit ad agencies and businesses running facebook ads.