Do Pirates Smell? ...and What Your Business Can Learn From That

Not the movie. The Ride. Sorry, if that felt like catfishing...

Seriously, Disney has a smell. They have dozens of smells... purposefully.

This is all part of keeping you in the story. If you are on the Pirates of the Caribbean ride, there is its own smell. The Polynesian has its scent. This is to saturate your brain. After all, smell is most closely tied to memory. I remember meeting an older woman in my mid 30's and all of a sudden, I was a 5-year-old. I must have looked like my head was on fire as she asked me what was wrong and I told her I had not smelled the scent she was wearing since I was a little boy.

Don't believe me? You can buy candles that give you those same scents. It's all marketing. After all, the best thing a business can do is give you such an experience that you talk about it to friends, blog it, post it, buy the candle for your home, and of course: Go Back!

Here's your homework. What can you do to inspire those feelings in your customers so that they discuss you over and over? At Sharing the Credit, we donate 40% of our profits to charity. Whose charity? The charity your business loves. Connect with us and see.

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Doing Good Is Good Business

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