Do not regret growing older! It is a privilege denied to many.

Welcome to MARKETHINK ZONE Newsletter!

Every week I share inspiring marketing campaigns, tips and advices to encourage you at work.

I hope this Newsletter will give you the weekly dose of marketing inspiration! 

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Let’s change how we age

We live in a world, which main goal is perfection and reaching the maximum in everything.

And in this world:

• the beauty is on a pedestal;
• the youth is on a pedestal too.

But getting older is not an advantage – on the contrary, people take it as a disadvantage.

And here comes the question about aging in a society, which in fact is rapidly aging.

“Beautiful young people are accidents of nature, but beautiful old people are works of art.” – Eleanor Roosevelt

Aging is NOT JUST:

• another wrinkle;
• another spot on the skin;
• another gray hair;
• or just a biological process.

It’s so much more than this!

“In the end, it’s not the years in your life that count. It’s the life in your years.” – Abraham Lincoln

Aging in fact IS:

• more lessons learned;
• better self-discovery;
• journey of growth;
• more collected memories with each year;
• more experiences;
• more shared and received LOVE;
• more legacy we create;
• more impact on the world;
• more time to make a difference;
• more time to share our stories;
• more time to inspire others.

“Aging is just another word for living.” - Cindy Joseph

In fact, it’s a privilege to age and people should celebrate aging as the gift that it is.

"Do not regret growing older. It is a privilege denied to many." - Unknown

And the campaign, which I’ll present you today, is exactly about the older people and its main goal is to improve the health and social care system for them.

The campaign is developed by "Neverland" creative agency for Age UK with a headline “Let’s change how we age” and the main messages are:

• Why do we value old objects over old people?
• Why do we care for old objects not old people?
• Why do we look after old objects not old people?

These key messages of the campaign focus on the fact that as a society we value old paintings and old objects more than we value older people, so there is a need for a conversation about age.

And here are the key visuals and the main video of the campaign.

Enjoy!

And here is the video of the campaign:

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Be inspired and don’t forget to use your wings to fly!

Love, Kameliya