Drive Your Marketing Performance: INFUSE Insights Webcast Episode 1

The B2B landscape has become increasingly complex for marketers.

Navigating defensive buyers and internal pressure to support revenue and pipeline requires high-impact marketing strategies to achieve goals in 2024.

Unlock your marketing performance with this month's innovative strategies and fresh insights.

Demand and revenue marketers face the daily challenge of meeting escalating targets within an unpredictable economic environment.

This is particularly demanding as buying groups have grown larger and increasingly risk-averse — compounded by many organizations tackling tech stack bloat and navigating new technology platform transitions.

Based on exclusive findings from the INFUSE Insights reports and perspectives from B2B marketing leaders, this first episode of the INFUSE Insights webcast series explores:

• How demand teams are investing in strategies to meet ever-increasing targets
• The roles and skills being added to revenue teams to support performance
• The demand metrics and KPIs being measured to define success in today's dynamic environment

INFUSE demand leader Scott Vaughan is joined by expert guests Heather Berggren , Sarah Sehgal , and Liz Wood to explore current market trends and gain exclusive strategies to drive engagement with buyers. Watch episode one here.

The state of the B2B market has contributed to some marketers leveraging lead lists rather than investing in top of funnel activities to generate and then capture demand.

While lead lists have their role to play, they cannot replace the performance achieved through full-funnel marketing efforts such as demand generation.

Organic strategies play a pivotal role in building brand awareness, establishing a connection with a target audience, and fostering long-term and valuable client relationships.

Read our article to explore the role of demand generation in driving your marketing performance, including five reasons why lead lists do not deliver ROI.

Outlook 2023 marked our third edition of Outlook, which analyzed trends shaping the B2B space and insights for adapting to meet them.

As we look forward to what 2024 holds for the future of marketing, we're taking time to reflect on our predictions for 2023 to inform critical strategies for this year.

Discover which predictions came to pass and which were not fully realized in our latest article as we break down our 2023 forecasts.

Maintaining and growing revenue streams, an increasingly important goal for organizations, hinges on effective lead follow-up.

However, developing a lead follow-up strategy that drives performance can be a complex process, especially when accounting for specific buyer behavior and market trends.

Read our article for the top ten lead follow-up mistakes and how to avoid them, as well as strategies on how to motivate buyers to convert.

Thank you for reading!

We hope you find this month's strategies valuable for boosting your performance.

You can find more insights on the trends shaping demand generation this year on the Outlook 2024 hub.

See you next month,

The Content Team