Old and New

Unlike most new year's resolutions, I stepped into 2023 hoping to create history.

10 days in, I still haven’t caved! 😲

Hello there, homie, creator, fellow-entrepreneur or fellow-thinker. I am back in my attempt at being consistent with my storytelling this year 👋🏽

2022 was a year reserved for laying the ground work. It felt like a pathway towards the majestic plans we had in store for 2023 and man, were we right!

It is believed that only 31% of the world population really sticks through with their new year’s resolutions and here’s hoping that we make it into that category this year. 💪🏽

Last year was so chaotic that it almost felt like a blur. It was a year to perfect my balancing act of being an entrepreneur, a creator, a son, brother and more. ⚖️

Incredibly grateful for all the hats I got to don and all the roles that I got to play. 📈

Nearly 7 years ago, I stepped foot back into my home city, Bengaluru with a dream to create a space for everyone, initiated by everyone. The inception of The Hub Bengaluru single-handedly changed my perception of the world and the power of community building altogether. 🌍

So, where are we today, you may wonder 💭

At the start of 2023, we went live with The Hubverse; an agency of agencies, a community of communities and an enabler of creators. 🤝

What is The Hubverse and how is this a game-changer that represents the way New-India operates? 🇮🇳

The Hubverse is a sum of all our various wonky yet absurdly beautiful working parts. We have spent the last few years building a team of creators, videographers, designers, writers and more and today, all these pieces of the puzzle come together in forming this army of go-getters under one umbrella, titled….. The Hubverse 🌎

The Hubverse is a convergence of 10 separate Agencies under one Creative Umbrella. When we set out as a co-working/ co-living brand 6 years ago, little did we think that we were simultaneously creating a digital community that the city resonated with so deeply.⛱️

Over time, The Hub’s Instagram page has morphed into a beautiful funnel that has enabled us to interact with some of the best creators and brands in India!

Today, we realized the potential our team holds. From Creative Strategists to Digital Marketeers, Video Editors and some of the most phenomenal Illustrators, we’ve built a community of creative go-getters unlike anything in India.💥

In the world of start up’s we often talk about product-market fit. We are told to perfect the product and then start marketing. I believe that future businesses will be built differently. Where Creators build a community first, then a team around their community with a vision to build a product that serves the need of their community.

So The Hubverse today has multiple agencies within it, we are as much a PR Agency as we are a Production House, we house a Creative Writing agency that works in tandem with an world class Design Studio.🚀

“We are storytellers at heart and together we want to rewrite the way India interacts with brands.”

-Fin

Until next time!

-Azaan