Electrify your story - part I
Marketing options using digital media are almost endless. With so many new outlets, methods, and functions—which can change daily—much of your final choice involves exploration.
Any business looking to grow and maintain a position on the global stage must consider the technological innovations that affect how we view and share content.
According to global creative agency We Are Social, web browsing on laptops and desktops decreased 19 percent in 2017 while browsing on mobile phones increased 25 percent.
Effectively engaging your audience through visually stimulating content on the right platform is crucial to keeping existing and potential clients interested.
Online, on point
Your website is your eyes and ears, the doorway to clients. Here are six questions to consider:
1. Is it mobile friendly?
If it isn’t, you’d best take a step back and start again. In today’s smartphone society, this is a no-brainer. M-commerce is the wave that you want to catch.
2. What is the story?
Your website should flow in a way that meets the needs of your clients first. Whether this is through image-heavy, design-oriented dynamic pages or text-based, information-heavy sites, there must be a story to follow.
3. Where are you on Google?
Search engine optimization cannot be a second thought. What use is your website if clients can’t find it?
The number of keywords you can use is extensive, so it’s important to choose those that are most relevant for your Googlers. And remember that Google updates its algorithm more times each year than there are days—so the job is never done.
End of part I....
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