Elevating Your Expertise

It’s morning, you open LinkedIn, and you’re enjoying the day’s new posts. Take a moment to think about the ones you spend time with.

Let’s make that kind of content.

When it comes to making content that is valuable to your audience, establishing your credibility as a thought leader is key. This gives people a reason to engage with your work, and context for your original thoughts and opinions. Communicating your thought leadership will also help you lay the groundwork for professional development opportunities when they arise.

So that’s why this month, we’re sharing resources to help you both establish yourself as a thought leader, and continue your content development journey. We’ve got a few links to courses to take, some prompts to engage with, and a couple of new skills to try.  

As always, we welcome your thoughts and feedback—let us know how we can support you in future editions by commenting below! 👇

Learning by Doing

LinkedIn Learning Resources - did we mention they’re free?

No matter your level of expertise, there’s always room to improve your output, build your strategy or widen your knowledge. Here we’ve gathered together some of our free online courses which cover ways to sharpen your image on the platform, spark your creativity, and focus your personal brand.

🫵 It all starts with you - Lauren Jolda will teach you how to Rock Your LinkedIn Profile.

🏗️ Building thought leadership is a process - Alexandra Galviz will take you through it in her Step-by-Step Guide to Building your Thought Leadership on LinkedIn.

🌟 She’ll also help with Developing Your LinkedIn Creator Brand so that you can really stand out in the crowd.

📋 Morgan Ingram knows that planning your content is invaluable for consistency, which is why he’s helping people with his LinkedIn Creator Posting Strategy.

📽️ If you don’t have much time (we’re talking seconds) but still want a boost for your video skills Tejas Hullur has some Nano Tips for Video Content Creators.

💡 And if you’ve just got no idea what to post at all, Salina Yeung’s got some Creating Inspiring Content on Uninspiring Days Nano Tips to get you going.

📰 We definitely know the power of a newsletter, and Dr Gemma Leigh Roberts can help you get started with Creating LinkedIn Newsletters.

🗣️ When it comes to looking and sounding your best,Cher Jones will help you when Live Streaming on LinkedIn.

Collaborate to Demonstrate 

Contributing to LinkedIn collaborative articles is a great way to establish your expertise and demonstrate thought leadership. 

Collaborative articles are knowledge topics published by LinkedIn with insights and perspectives added by you, the LinkedIn community of experts. These articles begin as AI-powered conversation starters, developed with our editorial team. If you’re invited to contribute, you can add your thoughts, comment, and see how others are responding.  

Benefits of being a contributor:

• Voice a unique perspective: You’ve learned things, been places. Help others in the community by sharing what you know.
• Get seen by other experts outside of your network: You never know what opportunities or connections will come your way.
• Help the community: Give back by helping the LinkedIn community find answers to common workplace questions, helping members move forward in their careers.

Top tips for contributing meaningfully:

• Use real world examples and stories to illustrate personal experiences. 
• If you don't agree or would approach things differently, say so—healthy debates create more engagement!
• Use data to illustrate your examples, readers appreciate when you support your point of view with numbers or results.

Ready, Set…Content Challenge!

Share a resource that you’ve gone back to time and time again

This month we’re looking at all things ‘thought leadership’ and how you can develop yours in your content. Part of establishing your expertise is about sharing how you got to where you are. So… let’s do it! We want to hear about that one resource that’s been useful for you in your career development, and which you think will be really useful for others in your field to know about. Was there a book you read, a LinkedIn newsletter you followed, a creator whose insight set you on your path and helped you grow?

To participate in the challenge, craft a post answering this question. Be sure to include the #OneThingToKnow hashtag and drop the link to your post in the comments below so our community can learn from your experiences and strategies.

Featured Posts

Here are some standout posts to draw inspiration from.

What makes Eugene Healey’s post stand out:

⚡Eugene has a strong opener. His counter-intuitive ‘take’ encourages his audience to stay with the post in order to hear more about how he formed his argument, and what the implications are.  

⚡He’s included a captivating, dynamic video. In his video, he’s speaking authoritatively and using conversational language. As he’s making his argument, he’s using relevant examples and illustrations to support it.

⚡He’s building his content around both his expertise and unique insight. He sets the scene for the way some things are, and then layers in industry information and his experience.

What makes Erica Schneider’s post stand out:

⚡Erica opens her post with an attention-grabbing question to encourage engagement. And Erica engages right back, responding to comments thoughtfully and with detail.

⚡She has included a simple video. She’s speaking comfortably about her area of expertise and sharing her personal experience. This makes her sound both authentic and knowledgeable.

⚡Her content focus is specific, and she goes in-depth in her post. She’s adding value for her audience by explaining her rationale and being transparent.

Know someone who’d be interested in this newsletter? We’d love it if you shared it with them. 

Tell us which tips you found most useful. Are there any specific topics you’d like to see us touch on in upcoming issues? Let us know by replying in the comments ⬇️