Eliminate leading questions in your research now!
Are you looking for new ways to maintain the integrity of your research? This month, we’ll look at some effective strategies for avoiding leading questions.
Learning how to ask unbiased and fair questions is a helpful skill that will no doubt help you to improve the objectivity and balance of your research now and into the future.
We also cover:
🔍 - How to analyze and synthesize your research data.
✍️ - How write, present, and tailor your UX case studies.
💻 - How a copywriter incorporates usability testing into their workflow.
💬 - How to test the impact of your taglines.
🛒 - How online marketplace Joom tests their designs and messaging.
🎧 - What we’ve been tuning into lately.
Master non-leading questions in your research
Regardless of the method – whether it’s a user interview, survey, or usability test – leading questions have the potential to bias your research by nudging participants toward certain responses.
We dig into the various types of leading questions, including assumption-based, direct implication, coercive, interconnected statements, and scale-based questions. We also share our top tips on how to craft objective, balanced questions so that you can maintain the validity of your research findings.
By avoiding personal biases, ensuring balanced phrasing, eliminating unnecessary context, and pre-testing your questions, you can refine your research techniques and achieve more reliable outcomes. Read more.
How to analyze and synthesize your data
Now that you’ve gathered all your data, what’s next? It’s time to focus on research analysis and synthesis! Discover how methods like thematic analysis and affinity mapping can unveil patterns, helping you to make better decisions. Read more.
Showcase the impact of your work in a case study
Crafting compelling UX research case studies is a great way to showcase your expertise and creativity. This article covers how to write, present, and tailor your case studies, emphasizing storytelling, impact, and best practices. Read more.
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Usability testing for effective copywriting
We hear from copywriter, Sabine Harnau about how they incorporate usability testing into their workflow to make data-backed decisions. Discover how methods like five second tests, first click tests, and preference tests can swiftly and affordably validate your copy.
Trending template
Test the impact of your taglines
This template will help you discover the tagline that:
Joom's journey to enhanced UX and a winning tagline
Discover how Joom , an international marketplace operating primarily in Europe, uses Lyssna for testing everything from interface mockups to developing and optimizing their key marketing slog. Read more.
What we're tuning into
In this episode of the Design Better podcast, Steve Portigal , author of Interviewing Users, discusses the complexities of user interviews and the risks of bias. He also shares insights from the new edition of his book, which includes updated techniques and advice for conducting remote user research. Tune in for some super helpful interviewing tips!
An interesting read about how UX design is changing with generative AI, shifting from linear user flows to dynamic, personalized experiences. It highlights the move towards intent-based interactions, where technology adapts to individual needs, making digital experiences more intuitive and responsive.
Product designer Joelle Phua is running a fun 30-day UX challenge. Head to the link to request the template, with prompts to guide learning, practicing, and reflecting. This is a great way to push through if you’re feeling overwhelmed or stuck learning design, or you’re in a bit of a slump and are looking for some creative inspiration.
Clear & high-converting positioning, messaging & copy for inclusive brands • Co-chair @The Ethical Move
4moSo much goodness in this edition. And thanks for including my post about using Lyssna in the conversion copywriting process!