Enlivening Brand

The prevailing unprecedented ball game of hyper-segmentation is a tremendous show to rethink and get ready for the recovery that is ahead. A brand's customers, competitors, and business molds are constantly in the swing. This is exacerbated by low barriers to market entry which means new brands can transmute their industry in a matter of months. Brands may be intangible assets but during a crisis, they are the most tangible.

We are all experimenting with a new dimension of living, as we are forcedly confined in our homes, the containers of our lives, and amongst our dear ones. Our flats and houses are being transformed into classrooms, meeting rooms, gyms, restaurants, and spas, according to the time of the day. Brands that reinvent themselves because they have to, are significantly more likely to get it right. With a tangible business problem to solve, the stakes are high and there’s no room for half-measures. Though seven years old, the comeback story of Old Spice is still a great example of ‘do-or-die’ done right. Even the best brands need a makeover from time to time. The need of the hour is to reassess, rethink, and reinvent your approach. While influencers, billionaires, and corporations are joining hands to aid those in need, brands need to sustain business activities and simultaneously make a positive contribution to those around them.

Keynotes while reinventing your Brand

• Keep it authentic
• Go Digital
• Breath the change
• Be Compassionate
• Build thrust
• Rethink Offerings
• Stand for a cause
• Solve Pertinent Issues
• Don’t be interim

Sometimes a brand needs to pause on stressing about statistics, revenue, and returns and accelerate on thinking of a genuine path to add standard and alleviate current stresses. It’s not always about monetary donations or volumes. When we stop, empathize, and act and take time and effort to help those around you, it roars volumes about you — far louder than words. Beyond a stunning piece of design work, the judges that are the consumers are looking for consistency of application across various touchpoints.