Ep. #153 Turning Moments into Memories - Shutterfly’s Journey with Influencer Marketing | CEO Sales Huddle with Che Brown
Turning Moments into Memories - Shutterfly’s Journey with Influencer Marketing. Shutterfly wanted to inspire customers to create personalized gifts, but they lacked experience with influencer marketing. They needed help to figure out which creators to partner with and what content would resonate most with their audience. The challenge was clear: how could they bring their products to life in a meaningful way for customers?
The biggest struggle Shutterfly faced was connecting their products to customers' lives in a genuine way. They needed to find influencers who could tell real, personal stories that highlighted how Shutterfly’s products fit into special moments. Their goal was to tap into a younger audience and show them the wide range of personalized gifts available.
Shutterfly partnered with Fohr, an influencer marketing agency, to tackle this challenge. Fohr found influencers who were experiencing life changes like wedding planning, home redecorating, and graduation ceremonies. These influencers showcased Shutterfly’s products as part of their everyday lives and special moments, creating relatable and engaging content.
The results were impressive. Influencers like Joe Greer shared their journey of creating personalized photo books, while others used Shutterfly's products to revamp their home decor. These stories inspired millions of impressions and engagement, showing how Shutterfly could make life’s special moments last forever.
My Big Takeaway: The key to Shutterfly’s success was their focus on creating a strategic sales system with influencer partnerships. By aligning with creators who genuinely loved their products, they were able to tell authentic, emotional stories that resonated with audiences. This approach is a great lesson for any CEO looking to grow their business revenue. Remember, having a solid sales strategy or sales leadership can help you find the right partnerships to tell your brand’s story and connect with customers on a deeper level. Just like Shutterfly, you can use influencer marketing to turn small moments into monumental ones.
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Che Brown
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