Essential Headlines in eCommerce Marketing for May 3-9
KeyCommerce
We generate growth for our ecommerce clients and audience using real world experience with Google Ads.
This week's big news from the world of digital marketing and ecommerce.
Initially, advertisers have one complaint about Performance Max: a lack of insight into who was seeing ads, what searches ads were shown for, and what channels were performing well.
Since then the Insights Page has evolved over time and has been extremely useful in helping answer some of these key questions. The Insights Page can be found by clicking into your Performance Max campaign and navigating to the “Insights” tab found in the left navigation.
Google is introducing new advertising features on YouTube Shorts, including expanding video reach campaigns and launching a "First Position on Shorts" feature. YouTube Shorts is a rapidly growing platform, with daily views reaching 50 billion. Despite the opportunities presented by YouTube Shorts, Google's advertising revenue has declined, indicating potential challenges in the advertising industry.
When it comes to images in Google Ads, A/B testing is especially important. The right image will be on brand, catch a user's eye, convey your message effectively, help you stand out from competitors and ultimately lead to better performance.
Both Google and Microsoft reported Q1 2023 earnings last night, and so far, Wall Street seems to be happy with the results. But if you look, Google's ad revenues were flat (slightly down) year-over-year, while Microsoft Bing Ads revenues were up 10% year-over-year. Let's dig into the search ad revenue side for both as best as I can.
Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. In fact, the entire platform is shutting down and sunsetting in September 2023. If you’re using it in any way beyond GA, it will affect your strategy. If you don’t use Optimize, your strategy can transform and evolve with this change.
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Spending on paid search advertising in the United States is expected to surpass 100 billion dollars for the first time in 2023 (source). Amid this increase, Google and Bing have announced artificial intelligence products which are expected to shift the way we find and process information from the internet.
With May rapidly approaching, it’s time to start thinking of two big holidays this spring. Mother’s Day (14 May) and Father’s Day (18 June) are only about one month apart, and consumers are actively searching for the best gifts for their loved ones. Luckily, we have the top targeting and timing recommendations to help you maximise your reach and performance.
Google Discovery campaigns allow advertisers to get in front of up to 3 billion users across Google’s feeds, from a single campaign. The ads themselves are visual ads, almost like social ads via Google.
They target people based on remarketing data and/or customer intent signals. Once the bare bones of a campaign have been provided, such as audience, headlines, images, logos etc, Google shows ads to “highly interested customers using the bid goal and budget that you set”.
My Google Ads journey started over 10 years ago – which is a short time in life, and a very long time in digital advertising. The knowledge I accumulated over the years was applicable for quite a while – the same strategies that were best practices in 2013 still worked wonders until very recently.
Artificial intelligence will change how businesses operate. At this point, that statement won't surprise you. In fact, AI's impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees, according to our State of Artificial Intelligence survey.
Recommended video of the week.