Advertise Smarter With Amazon’s POE - Now Better Than Ever Before
AMZ Pathfinder
We help great brands scale with Amazon advertising | Amazon PPC Management | Amazon DSP Services | Amazon Store Builder
Hot off the Amazon Grill 🔥
Meet The Team Interview: Elena
Meet Elena, the creative force at AMZ Pathfinder, weaving success stories amid the beauty of Croatia. With almost three years of expertise, Elena, a former PPC manager turned Creative Lead, orchestrates projects from inception to Amazon triumph. When not reshaping digital landscapes, she's immersed in chess or wandering through nature's wonders.
Elena's journey is a testament to perseverance, inspired by her sister's timeless advice: "No matter what comes your way, keep going." Reveling in the tangible impact of well-optimized listings, Elena thrives in the dynamic realm of clients who dare to think differently. Her tip for aspiring account managers? Dive in, learn by doing, and understand the customer journey.
In the digital age dominated by Amazon, Elena urges companies to diversify, leveraging social media for growth. Click here to delve deeper into Elena's insights and discover the art of navigating Amazon's ever-evolving landscape.
[Read more about Elena's journey and insights here.
Top Amazon Advertising on Clutch for Fall 2023 Award
Nothing beats ending another year with a recognition milestone!
AMZ Pathfinder has been recognized by Clutch as one of the ‘Top B2B Companies in 2023.’ This is indeed a testament to how we let our work do all the talking. Kudos to the team and our clients, who continue to believe in us! Here’s to scaling greater heights and becoming better than ever before!
Nerd Lounge 🤓
The Product Opportunity Explorer gets a basket of new features
This is one of our favorite tools, and it just got better. The POE is ostensibly for exploring customer demand for new product ideas, but us PPC nerds have other ideas as soon as we see any data points from Amazon. Especially those that give us juicy keywords and ASINs with in-depth information about both will help us with effective advertising. The most common way to use the POE is to go directly to the Search by Keyword or ASIN box at the top of the page and enter your most critical keywords. The recent updates have expanded the depth of data we can find in this area.
We use the Product Opportunity Explorer for:
Head over to the Growth menu in Seller Central to check it out. There is a wealth of information beyond what I’ve mentioned here, and it's free! I will be releasing a video on this very subject in the coming weeks, so be on the lookout for that.
Save The Date 📅
Amazon Biznes KNOW-HOW Conference (January 12-13, 2024) in Warsaw, Poland, UK
Learning and success in the air? If that’s what you’re craving, the Amazon Biznes KNOW-HOW conference is almost here! The event will be spearheaded by speakers who swear to throw theory out of the window and help you look at Amazon advertising from a whole new perspective. So, whether you're just stepping into the Amazon arena or you're a seasoned pro, this is the event of the year you can't afford to miss. I’ll be in Warsaw to share my learnings on Display Advertising and Amazon Marketing Cloud (AMC), which will help you skyrocket your brand's presence.
Join me on this two-day journey that’s going to be a great learning experience with opportunities for networking and growth. See you there!
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Amazon Trending Tidbits 📰
Are Your FBA Sales Profitable? Amazon Has a Calculator to Find Out
Take a moment to ask yourself these questions.
What if you could have a transparent view of your costs and profit margins? What if you could save time on estimating costs?
Well, Amazon’s Fulfillment by Amazon (FBA) revenue calculator has been revamped, making it a powerhouse tool for all Amazon sellers. This enhanced calculator is your go-to for demystifying costs and comparing different fulfillment strategies.
What's in it for you?
✅ Detailed cost analysis for various fulfillment options
✅ Integration with Amazon's Sales Estimator for accurate future sales forecasts
✅ Flexibility to compare FBA with other fulfillment methods
✅ Insights on pricing strategies and market trends
Whether you're handling fulfillment in-house or relying on Amazon's infrastructure, this tool offers a clear, side-by-side cost comparison, including all essential fees and additional expenses. Plus, with real-world examples demonstrating its effectiveness, you can see firsthand how it can boost your profit margins.
If you’re selling on Amazon, how do you think this tool would benefit your business? Do let me know your thoughts!
Amazon Fire TVs have found a new and annoying way to slap you in the face with ads
Just when things couldn’t get bugging enough.
Imagine switching on your Fire TV and being hit in the face by a full-screen ad instead of the display home screen. When did this happen? Is there more to this? Well, let me explain. Amazon recently introduced a new feature for Fire TV devices made in 2016 or later, where a full-screen ad plays upon startup. This update causes the cursor to default to a banner ad on the home menu, triggering an automatic ad play unless quickly bypassed by pressing the home button or performing an action. Although users can disable video autoplay in the settings, this only replaces videos with static images.
None of us are new to pop-up ads appearing out of nowhere. And as long as content is there, ads will be there. We get it.
But does advertising have to be intrusive? What do you think Amazon could have done better? How long before people switch to AppleTV or seek ad-free alternatives like gaming consoles? Is Amazon’s latest move going to be an overkill or an unlikely win? Feel free to pen down your thoughts!
Thanks for reading!
- Brent
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