Falling for Smarter GTM Success

Valentine's day may have passed but the love we have for our customers hasn’t changed. That’s why for this week’s Week End Wrap Up we’re sharing content that highlights our favorite people, YOU!

In this edition, we’ll be sharing actionable insights, expert advice, and real-world examples from our customers on how they’ve been able to achieve their success. 

Let’s get started:

This Week’s Must Read: Ekahau Connects with Demandbase to Enrich their Data and Nets a High-Speed Return on Investment

Before working with Demandbase, our customers Ekahau had a cluttered database that prevented them from being able to reach their full potential. 

Since working with us Ekahau was able to use Demandbase to enrich their data and achieve a high return on investment! Their top three results include: 

• Improving their conversion rates 
• Doubling the dollars being added into their pipeline
• Significantly expanding their bookings 

Ekahau is proof that with ABM on your side you’ll be able to achieve measurable results. 

Our Podcast Pick: How to Prove Your Company’s Claims

Anyone can claim to be the best, but not everyone has the evidence to back it up. Leave baseless claims in the past and find out how to back up your claims on this episode of the Sunny Side Up podcast. 

The Convoy’s Co-founder and VP of Marketing Melanie Deziel joined the pod to share her insights on how companies can prove the value of their offerings to customers.

She highlights the importance of: 

• Data-driven proof points 
• Storytelling as a trust-building tool
• Understanding the five basic types of claims

This episode is one you don’t want to miss! 

This Week’s Must Watch: What Customer Success Looks Like: Fivetran

What can we say, our customers can’t get enough of us! 

Find out what our customers at Fivetran had to say about their experience working with us, why they picked us, and how they’ve been able to use DemandbaseOne to achieve their goals. 

Let’s just say their results speak for themselves. Within the first four days of using DemandbaseOne, they were able to get four new opportunities from Demandbase reporting. After that the rest was history! Learn more about their journey with us exclusively on DBTV.  

Social Spotlight: Demandbase Raises $175M in New Financing 

This week we were excited to share that we received 175m in new financing from our Vista Credit Partners! 

We want to say a huge thank you to them for believing in our vision as well as extending a huge thank you to all of our incredible customers for their continued support. 

We can’t wait to see what the future holds for us and are so excited to take you all along for the ride.

Black History Month Resources: 

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Week End Wind Down:

That’s A Wrap!  

Thank you for joining us for this week’s edition of the Week End Wrap Up! We hope this week’s content left you feeling inspired and motivated to work smarter, not harder. 

Thinking our content is too good to be true? We assure you it is real and you can find more of it on our content hub DB Central! 

Have a great long weekend, we’ll see you next week!