Family Office Growth News — April 2024 Edition

Welcome to the April 2024 edition of Family Office Growth News!

This month, we continue our journey into the world of high-impact entrepreneurship and strategic insights:

• Series A Wealth Watch: Spotlighting the incredible Quelliv and its ongoing round of funding.
• Exclusive Interview: Dive into our in-depth conversation with Scott Absher, CEO of ShiftPixy® and CFO of Quelliv , as he shares strategic leadership insights from managing groundbreaking ventures that are reshaping the gig economy and health technology sectors.
• Family Office Monthly Pulse: Get the latest insights, including highlights from Arondight Advisors' initiatives and upcoming MasterClasses from Family Office List that promise valuable learning opportunities.

As we dive into these compelling stories, let's kick off with our Series A Wealth Watch, showcasing companies at the forefront of technological advancements and market disruptions.

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Series A Wealth Watch

This month, our Series A Wealth Watch shines a spotlight on three startups that have made significant strides in their respective industries:

Quelliv — Redefining Wellness with Luxury Laser Spa Treatments

• South Florida-based Quelliv , a trailblazer in the luxury health and wellness sector, has announced a Series A round to boost its innovative laser spa services. This funding aims to support the rapid expansion of their operations across the United States, reinforcing their mission to make high-end health technologies more accessible.
• Innovation and Growth: Quelliv leverages advanced biophotonic technology to offer non-invasive treatments that cater to a range of wellness needs, including anti-aging, weight management, pain management, and scalp rejuvenation. With a current foothold of four locations in South Florida, the company's business model focuses on scalable growth through strategic partnerships and potential acquisitions, aiming to democratize luxury wellness experiences.
• Mission and Vision: Founded by Mike Keyes and Scott W. Absher , Quelliv was founded with the vision of bringing next-generation health technologies to the mainstream. The company's mission is to transform the traditional spa experience by integrating cutting-edge biophotonic technology, making it an integral part of everyday health and wellness routines. Quelliv is dedicated to enhancing quality of life through accessible, effective, and innovative treatments.
• Future Directions: With the infusion of new capital, Quelliv is poised to scale operations and execute its strategy of opening 500 centers nationwide within the next two years. This expansion will not only extend Quelliv's market reach but also solidify its position as a leader in the health technology sector as it prepares for an upcoming IPO.
• X-Factor: Quelliv's unique proposition lies in its blend of luxury, accessibility, and cutting-edge technology. By offering treatments that were previously only available to the elite, Quelliv stands out in the wellness industry, attracting a broad demographic eager for premium, non-invasive health solutions.

Are you a Seed or Series A founder with a compelling story to tell? DM Ryan Austin now for a chance to be featured in our next edition.

Exclusive Interview with Scott Absher: Pioneering New Frontiers in the Gig Economy and Health Technology

In this insightful conversation, Scott Absher — CEO of ShiftPixy® (NASDAQ: PIXY), and CFO of Quelliv — draws from his origins, rooted in the South Side of Chicago, to shed light on his strategic leadership and the innovative endeavors at both of his companies.

As we delve into the operational and strategic nuances that define his approach, Scott offers a wealth of wisdom for Family Offices interested in the intersecting realms of technology and health. 

This interview provides a rare glimpse into Scott’s journey from a Chicago native to the helm of groundbreaking ventures, particularly his latest, Quelliv, which is in the midst of an exciting Pre-IPO funding round. Join us as we explore how his experiences have shaped his vision for transforming traditional business models in both the gig economy and health technology sectors.

The Strategic Vision at ShiftPixy

ShiftPixy was founded in 2015 as a disruptive force in the staffing industry, focusing on the gig economy sector. The company connects businesses with workers in a flexible, on-demand manner, leveraging technology to simplify employment and compliance complexities in industries like hospitality and retail. ShiftPixy went public June 2017, aiming to use the public markets to support its growth and expansion.

Scott elaborates on how his leadership approach has evolved with ShiftPixy's growth, focusing on the distinct skills needed to navigate the intricacies of a publicly traded company.

"Running a public company is like running another business. It has a whole set of duties and responsibilities that are really not directly related to the operating company."

Capitalizing on the Gig Economy

Scott explains how ShiftPixy is leveraging its public company status to fuel growth within the gig economy, highlighting the opportunities this sector presents.

"The gig economy represents a significant opportunity which we are actively capitalizing on, using our public market status to enhance our growth trajectory."

Balancing Growth and Financial Prudence

Recently, ShiftPixy announced its plans to acquire regional light industrial staffing firms to expand its national footprint and enhance operational efficiencies. This move not only underscores ShiftPixy’s commitment to leading the gig economy but also highlights its innovative approach to tackling industry challenges through advanced Human Capital Management (HCM) systems.

Scott shared his strategies for balancing aggressive growth with financial prudence, drawing from past experiences to inform risk management at ShiftPixy:

"We have built-in safeguards to protect against the predatory tactics that are common in public markets, especially for smaller companies."

Navigating Market Challenges

He also addresses the challenges posed by algorithmic and high-speed trading, underscoring the vulnerabilities especially pronounced in the life sciences sector.

"To navigate these challenges, a company must be resourceful, adaptable, and continuously refresh its market presence," Scott advises.

Quelliv: Innovating Health and Wellness

Quelliv is a luxury laser spa innovating at the intersection of technology and wellness, offering non-invasive proprietary treatments for anti-aging, weight management, pain management, and scalp rejuvenation. Currently operating four locations in South Florida, Quelliv aims to democratize access to previously exclusive technologies, making them accessible and affordable.

Under the leadership of founders Mike Keyes and Scott W. Absher , Quelliv is poised for rapid national expansion with plans to establish 500 centers across key markets within the first two years. These centers will offer a modular, scalable design ideal for widespread rollout.

As CFO of Quelliv, Scott shares his attraction to the company's innovative approach to health technology.

"What drew me to Quelliv was the groundbreaking science behind our products and the compelling testimonials from early adopters, which highlighted the profound impact of our technologies."

Innovative Business Model and Expansion Strategies

Scott Absher outlines Quelliv’s strategy to democratize access to advanced health technologies by making them affordable and integrating them into a luxury spa experience.

"The inspiration behind founding Quelliv was to take the technology and make it available to the masses... instead of spending $200,000 on a piece of equipment."

Strategic Growth and IPO Preparation

As Quelliv prepares for its IPO, Scott details the strategic initiatives aimed at maximizing the company's market entry. These initiatives include enhancing operational efficiencies, scaling up production capabilities, and building strategic alliances within the health sector. Additionally, he emphasizes the importance of expanding Quelliv's reach.

"We're expanding our reach through strategic partnerships and considering acquisitions to enhance our real estate footprint, all while maintaining robust financial health on our balance sheets."

This approach is critical as Quelliv undertakes its $10M Series A raise ahead of the IPO, setting the stage for a robust market debut.

Risk Management Strategies at Quelliv

When asked about risk management, Scott explained:

"In preparing for the IPO, we have implemented stringent risk management protocols to safeguard our investments. This includes comprehensive due diligence processes, robust regulatory compliance, and proactive market analysis to ensure that our investors’ interests are protected."

These measures are critical for assuring family offices of the stability and potential growth of their investments in Quelliv.

Long-Term Goals and Vision for Quelliv

Looking beyond the IPO, Scott articulates his long-term vision for Quelliv. He aims to establish the company as a leader in health technology globally.

"The whole goal here is again to bring this out to the masses to have this available in every major market around the country."

Family Office Advisory Board

Under Scott Absher's leadership, Quelliv has transformed the involvement of Family Offices from mere financial contributors to strategic partners. This collaboration is channeled through the Family Office Advisory Board, which is central not only to funding but also to strategic decision-making at Quelliv.

"Success at Quelliv isn’t solely about capital. It’s about seamlessly integrating our Family Office partners into our strategic processes to leverage their unique insights and equity capital market expertise. This enables us to create tailored, friction-free investment opportunities that are highly beneficial and specifically aligned with the sophisticated needs of Family Offices."

This strategy enhances Quelliv’s operational capabilities and positions it advantageously in the competitive health tech market by tapping into the extensive networks and expert knowledge of its Family Office partners.

Health Sector Trends and Opportunities

Scott forecasts significant trends in the health sector, positioning Quelliv to capitalize on emerging opportunities, particularly in technology-driven health solutions that promise widespread impact.

Scott is keenly aware of emerging trends in the health sector, particularly the integration of AI and machine learning into diagnostic and treatment processes. He predicts that these technologies will significantly influence future health solutions, positioning Quelliv to capitalize on these advancements by staying at the cutting edge of technology application.

Personal Motivations and Leadership Insights

Scott shares what drives him as a leader in both the tech and health sectors, revealing the personal beliefs and experiences that shape his leadership and strategic decisions. He emphasizes the importance of vision, adaptability, and resilience in navigating the complexities of today’s business environment.

"I think what I'm pretty decent at is discovering something before other people do... and adapting this opportunity to feed the beast I call the 'capital markets.'"

Conclusion

This in-depth interview with Scott Absher offers a comprehensive look into the strategies and visions guiding both ShiftPixy and Quelliv, providing Family Offices and institutional investors with insightful perspectives into the potential of these innovative sectors. Scott's leadership exemplifies a proactive and transformative approach, not only advancing his companies but also influencing broader market trends.

For Family Offices and institutional investors interested in exploring the unique opportunities presented by Quelliv’s pre-IPO round, or those seeking further engagement with Scott’s visionary projects, we encourage you to reach out to Ryan Austin at Arondight Advisors for additional information and potential collaboration.

To learn more about Quelliv and its offerings, visit Quelliv.com. For more information on ShiftPixy and its services, visit ShiftPixy.com.

Looking to elevate your startup? Arondight Advisors is your gateway to the Family Office & UHNWI community. Connect with us today.

Family Office Monthly Pulse: April 2024

This month’s pulse dives deep into the influential dynamics of family offices in the massive wealth transfer and explores innovative solutions in the gig economy spearheaded by ShiftPixy.

1. How Family Offices are Leading the $84 Trillion Wealth Transfer - Featuring Ronald Diamond

• As we stand on the brink of the largest wealth transfer in history, Family Offices are transforming from quiet custodians of wealth into dynamic players reshaping investment paradigms. An estimated $84.4 trillion is expected to migrate from baby boomers to the next generation over the coming decades, marking a transformative period that demands innovative investment strategies and a robust embrace of technology.
• The article delves into how Family Offices, now managing over $10 trillion globally, are influencing private markets and evolving beyond traditional asset preservation to actively shape industry trends. Insights from thought leaders like Ron Diamond, who notes the significant evolution of Family Offices, highlight the shift towards more networked, efficient, and impactful investment practices.

👉 Read the full article here

2. Family Office List MasterClass ft. Matthew Proffitt💭; Siphoning Deal Flow Toward Family Offices

• Hosted by Danielle Patterson , Matthew Proffitt delves into the evolving world of capital formation, offering insights on how the changing dynamics impact entrepreneurs and investors, particularly in the realm of family office direct investments.
• The webinar highlights practical strategies for entrepreneurs and fund managers to build meaningful connections with family offices, moving beyond traditional venture capital approaches to tap into direct, patient capital.

👉 Watch the Full MasterClass here

3. CapitalFit Podcast: Connecting Trailblazers with Family Offices: Ryan Austin of Arondight Advisors

• Tune into my conversation with Daniel Barnard, AAMS on the CAPITALFIT podcast. We delve into the vision behind Arondight Advisors , which is bringing trailblazing companies to Family Offices.
• This episode covers the evolution of Family Offices, strategic marketing, and building effective investor networks, offering invaluable advice for startups and investors alike.
• Thank you Dan for having me!

👉 Listen to the episode here

📩 Don't miss out on next month's pulse! Subscribe now.

Wrap up

Thank you for joining us in the April 2024 edition of Family Office Growth News.

We're grateful for the opportunity to share these narratives with you and look forward to continuing this journey together.

We encourage you to share your thoughts and feedback – whether through a comment below or a direct message to Ryan Austin.

Stay connected for the latest in Series A ventures and the family office landscape. 🚀

Best regards,

Ryan Austin

Founder, Arondight Advisors

Email: Ryan@ArondightAdvisors.com

Disclaimer: This publication is created and distributed by Arondight Advisors and may not be construed as investment advice. This newsletter does not provide an analysis of any company’s financial position and is not a solicitation to purchase or sell securities in any company. Arondight Advisors is an investment research and marketing firm, and not a registered broker dealer.