The Financials of Launching Your Own Book Publishing Company: What to Expect

Introduction

During the past near-12 years, there hasn't been a day that's gone by when someone hasn't asked me what I do, only to then respond with something along the lines of, 'Oh my gosh. I would love to own a book publishing company.' It is with this in mind, alongside my want to create a real legacy, that, in 2023, I sat down with my team and created the dreamiest, most incredible solution of my entire career: helping other multi-7-figure professionals to launch their own publishing company.

What I find to be so exciting about this solution is not only how lucrative this business-in-a-box can be (and, yes, it's exactly that) but that each new publishing house will prove to be so incredibly powerful in its own right: it will birth new books; it will bring to life countless authors' dreams; it will shape readers across the world, whether through fiction or non-fiction; it will enhance an already flourishing book industry. And the net of impact widens and deepens with every single thread.

That being said, however, adding a publishing company—or indeed any company—to your portfolio requires an understanding of many different aspects. The financials are, of course, one of the immediate areas to be explored, because, alongside the dreamy, Lifelong Goal element, there is also the need to establish what this path looks like in terms of being a potentially viable and lucrative venture.

(Spoiler alert: viable and lucrative are both a given!)

This article is designed to explore some of the different revenue streams open to those who decide to move forward with this incredibly exciting opportunity. The avenues discussed here are by no means exhaustive; rather, they are presented to provide a glimpse into the potential profitability of owning a publishing company and how quickly a Return on Investment can be secured, regardless of whether you jump into our high-level Mastermind or work in a VIP 1:1 setting.

Revenue Streams: A Glimpse

When we take our clients through the Launch Your Own Publishing Company solution, we provide a total of 16 different revenue streams (charageable products and services) that can be easily incorporated into your business and offered to your clients. Some of these include:

• Professional Publication ($17,000. I have known some competitors to charge $90,000);
• Ghostwriting ($70,000, though this can go up to $250,000);
• Co-Authored Books (from $997 to $15,000 per chapter);
• Coffee Table Books ($15,000); and
• Book-Writing and -Publishing Masterminds (between $20,000 and $120,000, inclusions depending).

What's so important is that every single step of the customer journey is covered. In other words, regardless of where your publishing clients are at in the journey, there is already a solution, complete with unique Intellectual Property, to guide them through and resolve their problem.

Maybe they know the kind of book they want to write, but they just don't know where to begin. They would be an ideal candidate for a self-guided book-blueprinting and writing program, or even a higher level Mastermind.

It could be that they have already written their first draft, but the information is nothing more than brain-dumped, raw material that requires significant work prior to being published. They might be the perfect fit for Hybrid Ghostwriting.

Or maybe they want to launch a White Label Publishing House (their name, but your company fulfils the service delivery). You'll have this covered.

When it comes to book-writing and -publishing prospects, there really is no limit. More than 86% of all Americans want to write a book, yet less than 1% ever do. This creates an incredible gap (in the United States alone), inside which you can build a publishing company that moves the 86% forward.

Return on Investment: Projected Timescale

In our Successful Book Publishers™ prospectus (available upon request; simply send me a DM), we outline how quickly you can expect to be in profit after launching your own publishing house. Our solution has been designed so that your investment is returned within 12 months (provided, of course, you follow our suggested roadmap).

As an example, notably utilising our tried-and-tested investment points for business-related non-fiction, I provide the following to showcase the sales needed to achieve a ROI of 100% within 12 months so that Year 2 and beyond is all profit (aside from minimal business overheads).

Importantly, it is only necessary to focus on just one of these revenue streams to reach a point of ROI:

• Professional Publishing Solutions: Sell 15 in Year 1 (equal to 4 per quarter);
• Ghostwriting: Sell 4 in Year 1 (equal to 1 per quarter);
• Co-Authored Books: Sell 5 Books in Year 1 (15 chapters per book) (equal to 1 every 2 months);
• Coffee Table Books: Sell 17 in Year 1 (approximately 4 every quarter); and
• Book-Writing Mastermind: Sell 13 in Year 1 (approximately 3 every quarter).

As a coach, business owner, entrepreneur, thought leader or professional, I am sure you can already see the huge potential here, because 15 sales each year is insanely easy. (And even if sales isn't in your own area of expertise, we all know to outsource what doesn't align with our zone of genius, which definitely applies with various stages of the publication process.)

And if 15 sales each year is easy, this business model becomes not only an insanely good opportunity for widening your reach, serving your clients at a whole new level, and expanding your net of impact, but in adding multiple six, seven and eight figures to your annual revenue.

As we move through the Launch Your Own Publishing Company process, we always encourage focusing first on Co-Authored books: this service presents a beautiful taster of what working on a full book is like, priming your clients to go from writing and publishing just one chapter, to a full book of their own. This positions them tp be a return customer very quickly in their journey, complete with full confidence in the process (not to mention open to the whole host of no-brainer upsells and additional services throughout all stages of the process).

Conclusion

In short, launching a publishing company is a complete no-brainer. From a financial standpoint, not only can your Investment be returned, in full, within 12 months (if not much sooner), but the 16 individual revenue streams also present 7-8-figure earning potential, regardless of your current circle and number of connections. This applies whether you decide to jump into our high-level mastermind setting or work as a VIP on a 1:1 basis.

Launching a book publishing company is a beautifully lucrative compliment to any business portfolio. It has the power to turn your existing clients into repeat customers and for you to serve them in an entirely new way. It provides portfolio diversification, which in turn provides revenue diversification, with a never-ending stream of new clients and customers as more and more professionals explore and realise the manifold benefits of writing and publishing.

Next Steps: Would you love to launch your own successful book publishing company? Feel free to reach out via DM for further details on the opportunity, whether as a client inside of our High-Level Mastermind or as a 1:1 VIP.