Find The Money To Help Your Prospect Buy!

A few days ago I posted an article on FaceBook about how we helped an agent to find the money to help his client and close a life insurance sale. We got over 100 comments from agents and advisors. Most of the comments were good. And some comments questioned whether the insurance agent was doing the right thing to help the client. Everything we do is to help insurance agents do their best to help their clients! In this article, we will give you a quick explanation of our basic philosophy. And why we believe middle-income families need cash-value life insurance as a safe and secure financial foundation.

Insurance Agents Need To Do More To Help Clients!

First, we believe that middle-income families are underserved. There is a great opportunity for insurance agents to do more to help clients.

Consider 35% of Americans said they planned to purchase life insurance in 2021. (Limra, 2022) And only 52% of Americans have life insurance including individual and workplace. There are 102 million uninsured and underinsured American middle-income families who know they need insurance. (Limra, 2022)

Many middle-income families still have no savings, or very little: Nearly 1 in 5 American middle-income families didn’t save any money in 2021, according to recent data from the latest MagnifyMoney Savings Index. And 18% of respondents admittedly contributed zero dollars to their savings last year. Then another 48% of middle-income families contributed less than $5,000.

Bankrate’s July 2021 Emergency Savings survey revealed that a quarter (25%) of American middle-income families have no emergency fund at all. And just 1 in 6 households report having more savings now than prior to the pandemic.

So there is a great opportunity for insurance agents to help clients find the money for cash-value life insurance! And be highly successful selling insurance!

The Example Of How The Insurance Agent Helped The Client Find The Money!

I was working on a case last week for one of the agents I coach. The agent had called me to go over the discovery notes. He stated there is nothing here to work with. The prospect is living paycheck to paycheck, and cannot afford $50.00 a month! I tell all the insurance agents we work with that there is almost always a way for you to help clients! Your job as an insurance agent and advisor is to help clients find the money to take action. So, we dug through the agent notes, and we found – $50.00 extra to the mortgage, $200 overpayments to the 401k, and lastly after an auto and HO change another $200 a month. He presented $450.00 a month into life insurance. And the prospect is now his client!

Bottom line: Do you want to sell more IUL and Whole Life… Then learn to do an EPIC fact find (more than just filling out the form). And also learn how insurance agents and advisors can FIND THE MONEY to Help Clients!

Why The Agent Helped The Client To Move The 401k Overpayments Into Life Insurance!

As stated earlier, we believe middle-income families need a safe and secure financial foundation. Putting more money into a 401k than is matched by the employer, does ‘not’ help the client meet the criteria for a safe and secure financial foundation. In fact, depending on the situation, most middle-income families should ‘not’ use a 401k at all.

Problems with 401ks…

1. Most 401ks are invested in mutual funds or company stocks. So they are subject to market risk. Most middle-income families can ‘not’ afford to risk what little money they are able to save.
2. Most 401ks have mutual fund fees and then separate company management fees.
3. If you need to withdraw money from your 401k before 59 1/2 you will be hit with withdrawal fees, penalties, and income taxes.
4. Most people in 401k plans earn less than 3% a year after fees and expenses.
5. All the income you take in retirement is taxable. And can make a large portion of your social security income taxable!

Life Insurance is better for your clients because…

1. It is the emergency fund they need.
2. Provides access to their money without penalties and taxes prior to 59 1/2!
3. It also has a Disability Waiver of premiums, that makes it self-completing if you are disabled!
4. It has safety and guarantees.
5. Most Life Insurance Policies from a top company will earn 4-6% after fees and expenses!
6. Can provide a tax-free retirement income.

Important Note… When you retire it is ‘not’ about how much money you have accumulated! It is about how much of your money you will get to spend!

The Keys To Closing The Life Insurance Sale!

First, the agent is helping the client to get ‘ALL’ the life insurance they need to protect their family.

Second, the agent is ‘not’ asking the client to spend more money or change their current lifestyle.

Third, we helped the agent to close the sales using a 2-page summary that compares what they are currently doing to what we recommend.

Fourth, the insurance agent was able to help the client easily see the bottom line and how their family is much better off.

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Learn How To Really Help Middle-Income Families and Make Them Your Clients!

Middle American Family’s Guide To Living Debt-Free And Truly Wealthy!

We urge you to take the time to read our 20 Chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy“! Because we give you complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So you can help them to “Live Debt Free and Truly Wealthy”! As a result, you will understand our philosophies, concepts, and techniques you need to help people. Finally, you will know how you can make a real difference… By helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement to have a secure financial future! While you will find the money to close more and larger life insurance and annuity sales! Book Outline – Get A Digital Copy of Our Book! Only $18.97, Immediate Download, ORDER Now!