Five Low-Budget Marketing Tactics

Many people believe that in order to successfully execute their marketing plan, they need a big budget to work with. For many businesses, this belief does not hold true. In fact, business owners have identified innovative marketing tactics to use that are both cost effective and results driven.

1. Use surveys

Once you have your marketing strategy or plan established, it’s time to identify marketing tactics that will help you achieve the results your business needs. When constructing your marketing strategy, you must familiarize yourself with your target audience – specifically who they are, their needs, and how your company can satisfy those needs.

To gain this kind of information without the assistance of a market research company, our suggestion is to simply create a questionnaire and ask existing or prospective customers to participate. Use this information in your favor to ultimately create the ideal marketing strategy for your business.

2. Reach out to the customers you have

Finding a new customer can take time and resources, so why not reach out to the customers you do already have? To also maintain a relationship with your existing customers, you should consider how to keep your customers engaged. Communicating with your customer, exceeding their expectations by going “above and beyond”, asking for feedback and showing appreciation are some of the many ways you can keep your existing customers satisfied with your services.

3. Commit to online marketing

In 2020, it’s essential that you shift your traditional marketing efforts toward digital. It is said that nearly 55% of marketing budgets in 2021 are going to go toward digital marketing for many companies.

By taking advantage of the online world, you’ll meet your prospective customers where they already exist. Social media is one of the many tools you can use to connect with your target audience. Consider investing in an outsourced marketing team to handle your content marketing such as SEO, blog posts and videos. Also, don’t exclude the power of email marketing and social media marketing.

With a small investment in this area, you’ll have more time to focus on “the important stuff” while a team grows your digital presence.

4. Give back to the community

Have you ever considered that your local community is a resource you can use to spread the word about your business? Not only does it feel great to give back to your community and create a positive impact, but your community can also be used as great exposure for sharing your services.

Reach out to your local community to find a charity you can support and begin there. Through this opportunity, you’ll meet many locals and locals businesses you can connect with to further your project.

5. Use what you already have

Whether it’s your company building or company car, you can use either as a way to market the products and services of your business. If you have marketing flyers that exist, consider hand delivering them to local businesses and connect with the owners to discuss your products and services. Using what you already have is a fantastic, low-budget way to ultimately market your business.