Florida Strawberry Production

As Florida's strawberry season advances, growers are cautiously optimistic about the upcoming March supply, despite a challenging start. Gary Guynn of Guynn Family Produce Sales Inc. sheds light on the current state of strawberry production, which although lagging behind last year's figures by approximately 55,000 flats, shows signs of recovery. With an eye on the weather and a strong market demand, the industry is poised for a potentially fruitful season.

The mild weather in Florida's strawberry growing regions has been a double-edged sword. Daytime highs of 82-85 degrees Fahrenheit have been countered by cooler evenings, maintaining steady production volumes.

However, a significant rain event earlier in the month introduced challenges, including increased fungal growth, prompting some farms to strip fields. Despite these setbacks, growers like Guynn have adapted, picking ahead when possible to mitigate losses and keep supply steady.

Even with California's strawberry season in motion, demand for Florida strawberries remains high. The strong demand has also led to better-than-average pricing for the season, further encouraging growers as they head into a promising March.

With Easter approaching, an associated surge in strawberry consumption is anticipated, bolstering the already strong demand. Guynn remains optimistic about March, predicting a strong market that won't "hit the bottom and fall apart." Moreover, the season may extend beyond its traditional end, with strategies to scale back acreage if the market weakens, ensuring a balanced supply. This adaptability could spell continued success for Florida's strawberry growers in the face of unpredictable weather and market dynamics.

In light of these developments, the Florida strawberry industry stands at an interesting juncture. As growers navigate the challenges of weather and demand, the coming weeks will be crucial in determining the overall success of this season. With strategic planning and a bit of luck with the weather, Florida's strawberries may yet enjoy a bountiful season, much to the delight of producers and consumers alike.

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