Follow my newsletter experiment?

Hello my friend!

In 2022, my independent newsletter averaged around 1,000 net new subscribers per month. Last week alone, I added nearly 1,200 subscribers – pretty cool!

It's also valuable – because my newsletter is the core of my business as a creator.

And this week, I'm kicking off a month-long experiment in growing that newsletter – and I'm sharing the whole thing here (for free).

There are two themes I want to double down on this year:

1. Public experiments
2. Actionable recommendations

And they go hand-in-hand – by running experiments, I conduct my own firsthand research. The results of that research will become actionable recommendations for your own creator business.

Last week, I asked my subscribers which platform I should focus February's experiment on. And Email beat out LinkedIn by a slim margin:

So email it is!

In The Lab, we have a dedicated Experiments space for members to all share the experiments they're running and the results they achieve. We have a simple 4-part template that I'll use during this experiment as well:

• 🎯 Goal
• 🤔 Hypothesis
• 🧪 Experiment
• 📓 Results

So let's get started...

🎯 Goal

The goal of this experiment is to have a record-high month of new subscribers in February. But to raise the stakes and make it even more specific, my goal is to break 20,000 subscribers by the end of February (starting point of 17,310).

🤔 Hypothesis

To triple my monthly average for net new subscribers, I'll need to be really intentional about leveraging some of the most successful list-building strategies that I've discovered over the last couple of years:

• Using discoverability platforms (social media)
• Cross-promotion
• Sharing a compelling lead magnet
• Referral programs
• Paid acquisition

I have several ideas in mind and I intend to experiment with them each week, sharing the results here as I go.

The first update on the experiment will be shared next Sunday!

🔗 Click here to subscribe ↗

Her Secret To Selling A $10K Online Course With Ease | Mariah Coz

Are you providing a high-ticket program?

And if you are, are you charging high-ticket prices?

I've heard the term "high-ticket" before, but nobody has articulated it to me quite like Mariah Coz.

In episode 78 of this show, I interviewed Marie Poulin – the creator of Notion Mastery. Marie told me at the time that Notion Mastery earned ~$40,000 per month as an evergreen course – and part of her success was working with Mariah:

"By the end of the year, I will have surpassed half a million dollars in revenue. Just me and a part-time assistant, and one evergreen course. My mind is blown. My attitude around money has changed so much since working with Mariah. This is the least stressed out and the most fun I've ever had in my business, and I would never have believed these numbers were anywhere close to realistic." – Marie Poulin via Mariah's website

Mariah helps creators like Marie build an ecosystem of evergreen courses and group programs with year-round revenue. She calls it the High-Ticket Hybrid model.

Some of her clients charge tens of thousands of dollars for programs – and Mariah helps them sell those programs without sales calls or endless free content.

In this episode, we talk about:

• How Mariah thinks about pricing
• How to design your high-ticket hybrid program
• How to avoid sales calls
• Why you may want to consider an evergreen offer

Listen in your favorite player or watch it now on YouTube.

About the Author

Hey, I'm Jay! I'm the founder of Creator Science and the host of Creative Elements, a narrative-interview podcast going behind the scenes of today’s top creators.

I previously led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based course programs.

You can connect with me on Twitter or Instagram.