The Followup

The Followup

Welcome to the first edition of the GoodUnited Follow Up!

At GoodUnited, we are passionate about being there. About being present when supporters need resources, support, or a listening ear.

We’re familiar with busy days and full inboxes, so on the first Monday of each month you can look forward to the previous months highlight reel. Blog posts we’ve published, webinars we’ve hosted, events we’ve attended, and more.

Thanks for your continued support from all of us here at GoodUnited!


TL;DR / Just In Case You Missed It

Here's How We're Shaking Up Our Brand in 2023

Say hello to GoodUnited, the first conversational messaging platform built specifically for nonprofits - now with popsicle colors.


The Scoop on California AB 488 and How It Impacts Facebook Giving Tools Eligibility

The inside scoop on California AB 488, how it impacts you nonprofit, and how to get Facebook Giving Tools turned back on.


What’s New in Facebook Giving Tools: Messenger Opt-In, Automated "Thank You" for Birthday Fundraisers, Enhanced Recurring Donor Insights

Learn about recent updates and enhancements that make Facebook an easier place to engage with nonprofit supporters year round.


Check out our blog to catch up on all the nonprofit knowledge you may have missed!


Nonprofit Growth Lab

Rewatch 👉 S1 E5: The Fundraising Trends You Need to Know About for 2023 (and Beyond)

If you weren’t able to join us live, or if you just want to hang out with Adam again, here’s your link to the latest Nonprofit Growth Lab episode!

We take a look into what 2023 could have in store for the evolution of digital fundraising, including trends with crypto currency giving, digitally stewarding supporters, and social media fundraising trends.


Add To Calendar 👉 How to Drive 240x Engagement on Facebook with $0 Ad Spend (April 13th, 2023 at 1PM EST/10AM PST)

You don’t want to miss this one… join Adam O’Brien and Molly Gilroy as they share the secret sauce that helped SSS drive 240x organic engagement on Facebook while sidestepping $14,000 in Facebook ad spend.

Read the Stop Soldier Suicide Case Study so you know just how wildly successful their social media strategy was.


Our Platform is LIVE 🎉

A Social Media Fundraising Tool, built for nonprofits of all shapes and sizes.

With our platform you’ll have access to 20+ prebuilt supporter messaging journey templates, 1000+ subscribers, access to social media fundraising strategy & best practices, and more — all to help you reach your supporters where they already are.

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We gave our platform some extra sauce last month.


Head over to our website to learn more about all the features you’ll have access to when you partner with GoodUnited — chat with us and get a demo!




Don’t Leave $$$ On The Table

If you haven’t had the chance to download our eBook(s) yet, you are missing out on everything you need to know about setting up Facebook Giving Tools — for FREE. Yes, free. You can download both at the links below to ensure you're maximizing your use of social media!

eBook Vol. 1: The Complete Guide for Nonprofits

eBook Vol. 2: Facebook Fundraising 101


Follow Us On Social 📲

Keep up with everything going on at GoodUnited and stay up to date on all the latest news and trends in nonprofit fundraising!

LinkedIn | Facebook | Instagram

Adam O'Brien

Startup Marketer 🏴☠️ Rebellious People Pleaser 🏴☠️ Podcast Co-host

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