A Fresh Start

Hello and welcome back!

We hope you had a restful and relaxing holiday break. We are back and, despite the disappointing event of last week, excited to kick off this big new year with you.

We have a lot of new things coming this year to support the marketing community and continued focus on showcasing all the cool moves this community makes throughout the year. Before jumping into some of the latest moves, a friendly reminder on of some potentially helpful resources available to you:

• Hours of honest sharing of emotions, reactions, and recommended solutions to support one another through our DEI Event Series.
• Real talks with top leaders on how to navigate the curves of our careers and the responsibilities of leadership on our CMO Moves podcast.
• Community predictions, must-have skills, advancing DEI and more in our Tips for Success.
• Career Toolkit filled with advice from more than 500 CMOs and top marketing leaders.
• Masterclasses taught by world-class marketing leaders to help you thrive.
• Incredible Innovators and Women Trailblazers sharing their journeys and tips.
• Mentorship to help accelerate growth for all.

Our mission is very simple—help the community connect, share, learn, and grow together.

Cheers to a new year,

Nadine

Marketing is a Force — With Great Power, Comes Great Responsibility

From cultivating unicorns to planning for the next crisis, eight marketing chiefs share their perspectives on what it takes to use your seat at the table to drive good and lead with credibility and influence.

The Role of Marketing Today. Alicia Tillman, Global CMO of SAP, talks about the business of marketing and what a time of crisis has called for from brands.  

Leading from the Front, Middle and the Back. Antonio Lucio, the former CMO of Facebook, shares what he believes are the key traits of a strong leader.

The Intersectionality of Marketing. How Marisa Thalberg, Lowe's Chief Brand and Marketing Officer, is transforming marketing as a function.  

Importance of Becoming BFFs with Your CIO. What does it take to be a successful marketer in today’s environment? Vineet Mehra, Global Chief Marketing and Chief Customer Officer for Walgreens Boots Alliance, dove deep into two key enablers for success: developing unicorns and befriending C-suite counterparts.

Setting Clear Objectives. Peloton’s Head of Global Marketing Dara Treseder shares why this is critical before "putting points on the board.” 

Mapping to Success. Raja Rajamannar, the Chief Marketing and Communications Officer of Mastercard and President of the Healthcare Division, discusses how creating a “risk-map” was necessary when leading cross-functional teams.  

Having a Global View. Learn how the Chief Marketing Communications Officer of GE, Linda Boff, can wear so many “hats” while sticking to what is core to the brand’s DNA.  

Bring Humanity Back to the Center. Martin Renaud, CMO of Mondelez, takes the title of “snacking” to a whole new level by putting consumer centricity at the forefront of their business. 

TikTok’s Global Head of Marketing Nick Tran on Moving at the Speed of Culture

For the first episode of 2021, I couldn’t be more excited to welcome the master of “marketing at the speed of culture,” Nick Tran, Head of Global Marketing for TikTok. But don’t take my word for it. Have a listen or ask anyone in the marketing community, they will vouch for Nick’s consistent ability to listen and then tap into some of the most viral moments of the day.

When Nick isn’t giving back through TikTok, he’s on a mission to ensure he’s always thanking those who helped him along the way and also teaching folks who are just coming into the marketing field. And don’t miss the fun stories of the famous green slippers and why he’s known as the ‘Sock Guy’. He’s got tricks, always, up his sleeves, or should I say, in his socks? Listen to his episode.

CMO Moves at CES

Join me at CES in the C-Suite track as I dive deep into the critical pivots of the rapidly evolving role of the CMO in today’s unpredictable world with Vineet Mehra, Walgreens Boots Alliance Global Chief Marketing Officer and Chief Customer Officer, and Lisa McKnight, Mattel Inc.’s SVP, Global Head of Barbie and Dolls Portfolio. We will discuss what was lost in 2020, what we can expect in 2021, and answer the critical question: How do we now meet new consumer expectations?

CMO Moves: Preparing for 2021 As The Short Becomes Long, Wednesday, January 13th, 11:30 AM - 12:00 PM EST Register here.

Coming tomorrow!

I'm excited to announce Heide Palermo as the new co-host of CMO Moves! Stay tuned as her first episode of CMO Moves will be airing tomorrow, featuring the infamous Fernando Machado, Global CMO of RBI. She traveled to Miami to meet-up with Fernando, make some whoppers, each some whoppers and catch up on all the cool things Fernando is doing these days, including a full Burger King brand refresh.

Exclusive: GoFundMe’s New CMO Musa Tariq on the Donation Platform’s Global Growth Plans

Veteran brand steward Musa Tariq is joining GoFundMe today as chief marketing officer. He takes on the role as the company seeks to build on the growth it experienced during the upheavals of 2020 and solidify its identity as a direct line of financial assistance to all manner of causes. Read more.

Your Go-to Resource for CMOs on the Move

The entire industry is jumping—and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. Consider this your go-to resource for all the latest moves in several different industries including media, entertainment, retail, financial services and tech. Read the latest moves.

First a Recession. Then a Pandemic. Anisha Raghavan’s Career Triumphed Through Both.

Anisha Raghavan is no stranger to overcoming career hurdles. Her career was just taking off when the 2008 Recession happened, inspiring her to move to New York and pursue a job at Grey Advertising. Now, in the midst of a global Pandemic, Anisha finds herself in the CMO seat at a major global brand–Walgreens Boots Alliance.  

Find out how Anisha, also an Adweek Executive Mentee, is building culture within her new team in her new role on the latest episode of Marketer Momentum. 

How This AmEx Brand Engagement Exec Keeps Paving a Positive Way Forward for Small Business

Early on in his career, Walter Frye, Vice President of Global Brand Engagement & Design at American Express, made a commitment to himself to only take on roles that excited him to go to work every day. The result has gone beyond personal fulfillment. 

5 Practical Tips for Starting a New Job Remotely

To help those who have recently started a new job or who may land one soon, we’ve rounded up some key advice from the brand marketing community on ways to best ramp up and settle in at your new gig. We’ve also included some tips on how to go beyond surface-level to build meaningful relationships with new team members.

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