Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
This week, we see how a major fashion brand creates controversial chaos, Netflix introduces new terms to crack down on users sharing accounts (CRY) and Instagram turns back the clock...
- Burberry in the spotlight over risky ad - The latest campaign shot a model with a double mastectomy in a bold move from the brand to highlight inclusivity, but the creative received slander from trans people who insisted the fashion giant was ‘trying to ‘profit from their image”. What are your thoughts?
- Instagram Chief Says Photos Will Get More Focus in 2023 - Reels, Reels, it’s all about… wait, WHAT!? After 3 years of pushing Reels at every moment, the social media giant has taken a U-turn. Will we ever keep up? Get the low down...
- In 2022, 65% of all internet traffic came from video sites - Data usage increased 24% year-over-year and video is dominating our screens, with Netflix and Google eating up most of the bandwidth. Video content is on our radars and it’s here to stay! (Instagram, maybe rethink that new photo-centric app update?)
- LinkedIn posting tips for 2023 - Unlike the other apps, LinkedIn has quietly gone about its business and reached record levels of engagement. The platform's main pointer? Facilitate your employees and use them as your ambassadors! Read on for more to get the most out of the LinkedIn feed…
- Why everyone is suddenly locking their Twitter accounts - Even Elon is! A strange glitch in the algorithm has affected Tweet engagement. Setting your account to private is reaching 5x more people… Another day, another issue in the Twitter world. (sigh)
- Snap launches new Ad campaign to showcase its AR offerings - Their new promotional campaign leans into the uniqueness of its viral AR trends, focusing on communicating through fun and unexpected ways. Take a look at the Ad…
- Meta Offers New Business Certification to Showcase Marketing Expertise - that’s right, at long last the social media managers and paid social heroes can be ‘officially’ recognised for their sought-after skills. Our digital team would like to thank their parents, favourite influencers and media A-level teachers for starting them out on this road to success… (we couldn’t have done it without you).
- Netflix lists rules and exemptions to prevent account sharing outside the household - This may be time for some of us to bite the bullet and get our own account! New terms will ask for a primary location in which Wi-fi will detect the same users. The end of an era as we know it.
- Why menswear is falling behind on size inclusivity - Vogue Business reflects on the lack of plus-sized models in fashion week and how brands still view size as a commercial risk. When do you think body positivity will fully be accepted across all brands?
For any suggestions on what you’d like to see included in next week’s bulletin, or to talk all things digital, just drop us a line. Have a great weekend!
