Full Fat's Weekly Digital Bulletin - 20/01

Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.

This week, we get insight as to what’s glueing each of our thumbs to our phones and engaging us through all the social apps, Miley Cyrus storms the media over her new song and Kendall Jenner joins an UberEats campaign based on the raucousness of her cucumber cutting skills (lol). 

Food for thought:

1. Instagram and Facebook introduce more limits on targeting teens with ads - Under new rules, the apps won’t be able to leverage as much personalised data and are empowered with more choices about ads they will see. 
2. New report shows that time spent using social apps rose to new highs in 2022 - Can we take this as a huge shock? Fun Fact: no social app has added as many new users in the US in the past 5 years as BeReal’s 5.3 million last August! Read for a deep dive into the reasons for each app's increase in popularity.
3. Twitter invites businesses to sign-up for 'Verification for Organisations' - They’re calling it Blue for Business! Join the waitlist to receive business accounts and affiliation badges. Another money-grabbing idea we see… 

Extra, extra! Read all about it: 

1. How to take advantage of Meta's Advantage+Shopping Campaigns - To make your eCommerce store more visible to generate more sales, check out the steps above to work smarter, not harder! - to free up your time as an advertiser or business owner!
2. Instagram is removing the Shop tab - Simplifying its in-app navigation, Reels are officially booting out the Shop icon to take the prime spot in the app. Get the low down… 
3. TikTok launches a Talent Manager Portal - Update alert! The ‘Creator Marketplace’ now invites management to oversee and execute brand opportunities being presented to their clients. Brands or agencies can connect with over 800k creators… 

Have you seen this yet?:

1. Why Miley Cyrus's new song Flowers has the whole internet talking - If you haven’t seen this, then where have you been? This is a brilliant example of a simple but effective way to PR yourself. The stunt jumps on a renowned song, rejigged for currency and repurposed in a new light (in this case, a worldwide diss to an ex, ouch)!
2. Kendall Jenner fronts UberEats Australia's latest campaign - As a push for market domination, it’s really as easy as jumping on a funny trending comment. Observe how Uber used social conversations to align with their core values above.
3. Save the local BBC's - NME dives into the changing landscape of BBC becoming invaluable for new artists and the future of BBC introducing programming remains in limbo... Get ready for major changes down the line but click the link for ways to help!

Happy Friday! For any suggestions on what you’d like to see included in next week’s bulletin, or to talk all things digital, just drop us a line. Have a great weekend!