The George Costanza belief system fuels marketing transparency...
Malcolm Auld
![Malcolm Auld]()
Malcolm Auld
Marketer, advertiser, educator, author, commentator, keynote speaker, Host of The BIG Marketing Show - You get better results, or else...
There is no other industry in the world more hooked on the drug of jargon, than the marketing industry.
We are constantly inventing meaningless new terms for the same old thing. For example, earned media = publicity. Omni-channel = multi-channel. And so on…
But like the scene in The Holy Gourd of Jerusalem in The Life of Brian, the industry now worships at a false altar, using a buzzword to hide from the truth...
Serving professional services firms with expertise, evidence and experience | Adviser | Researcher | Author
7yMalcolm everyone and organization is in ‘marketing’ one way or another: From P&G to Priests to Politicians. The challenges for all are - and always have been - ethics and skills. Transparency is but a fad of the times. Thank you for prompting this debate.
Passionate about fundraising for impact
7yBrilliant!