Sleigh Your GTM Season 🛷

Sleigh Your GTM Season 🛷

Don’t let your sales strategy drift into a winter freeze.

Sales enablement is the guiding star your team needs to navigate the modern sales landscape. Without it, SDRs waste time, energy, and budget chasing unqualified leads—leaving deals colder than a December night.

A strong strategy empowers your team to work smarter, not harder, keeping your pipeline warm and productive this holiday season.

Here’s how to craft a winning sales enablement plan that shines bright:

1️⃣ Engage Key Audiences Thoughtfully Just like holiday gifts, thoughtful outreach matters. Focus on personalized connections with brand-new prospects, pipeline leads, and high-potential opportunities. These efforts create lasting relationships and sustainable growth.

2️⃣ Leverage Technology and Data Like a well-stocked workshop, the right tools make all the difference. From CRM platforms like HubSpot to intent data tools like SalesIntel, smart technology eliminates inefficiencies, personalizes engagement, and prioritizes high-value leads.

3️⃣ Foster a Mindset of Continuous Improvement Sales enablement isn’t a one-time resolution—it’s a year-round mindset. Embed this discipline across leadership, management, and teams to build a strategy as evergreen as your holiday traditions.

Want to unwrap more insights? Discover the tools, tactics, and strategies that will help your team end the year strong and set the stage for success in 2025.

Read our latest blog now -> https://hubs.ly/Q030p4wg0


🎄 Seattle SaaS Leaders, Make This Your Gift to 2025 🎄

SalesIntel, TrustRadius , and Austin Lawrence Group are hosting an exclusive SaaS Executive Dinner in Seattle.

Live in the area?

Join 20 top SaaS executives as they unwrap the best GTM strategies heading into 2025 over a festive evening of insights and networking.

Event Details

  • Date: Thursday, January 23, 2025
  • Time: 6:00 PM - 9:00 PM
  • Location: Canlis, 2576 Aurora Ave N, Seattle, WA 98109

Why Attend? Strategic Insights: Engage in a moderated discussion with SaaS leaders sharing top GTM strategies for the year ahead.

Networking: Build connections with other top-level executives navigating similar challenges and opportunities. Relaxed Setting: Enjoy an intimate dinner and drinks while exchanging ideas and success stories.

Agenda

  • 6:00 PM: Guest arrival and drink reception
  • 6:25 PM: Opening address by TrustRadius and SalesIntel
  • 6:30 PM: Moderated roundtable discussion on GTM strategies
  • 8:00 PM: Networking and informal discussions
  • 9:00 PM: Event concludes

If you’re a GTM leader in Seattle, RSVP here to secure your spot for this holiday-inspired gathering!


🎁 Unlock the Secret to Strategic Growth This Season 🎁

Signals for Strategic Growth: A Winning GTM Strategy for 2025 delivered actionable insights to help CMOs and CROs dominate the market in the year ahead. We partnered with Bombora, did you miss it? Don’t worry, we’ve got the highlights wrapped up for you!

Key Highlights

1️⃣ Stay Ahead of Market Shifts Discover how to interpret market signals and transform them into competitive advantages, helping you make the most of every opportunity.

2️⃣ Revolutionize Your GTM Strategy Learn how aligning your GTM initiatives with real-time buyer behaviors creates scalable growth in an ever-changing environment.

3️⃣ Build a Predictable Pipeline Get strategies to consistently fill your 2025 pipeline with high-quality leads, driving your revenue goals with confidence.

🎥 Catch the Replay: https://hubs.ly/Q030p5z-0 Watch the webinar on demand and unwrap the insights you need for success in 2025!

Speakers:

Chelsea Waxenberg , Sr Director of Sales Enablement & Product Marketing at Bombora

Ariana Shannon , Director of Marketing, Brand at SalesIntel


🎄 Mastering the Art of Standing Out This Holiday Season 🎄

In the latest episode of B2B Pipeline Pioneers, we’re joined by John Karsant, Founder & CEO of LevelUp Leads. John shares his expertise in helping small to mid-sized businesses excel at prospecting, making him the perfect guide for standing out in competitive markets.

Key Takeaways from the Episode

1️⃣ Defining Your Ideal Customer Profile (ICP) Nail down your ICP for growth and learn how to refine it to perfection.

2️⃣ Standing Out in Competitive Markets Discover how to leverage sales, marketing, and branding to make your business shine.

3️⃣ Maximizing Prospecting with Limited Resources Explore practical strategies to fill your pipeline and generate meetings, even with bandwidth challenges.

Why Watch This Episode? 📺 John shares invaluable lessons from his journey in lead generation, showing how to scale outbound efforts and build a stronger pipeline.

Whether you’re refining your ICP or looking for new tactics to level up, this episode is packed with holiday-worthy insights.

Watch now and take your sales development to the next level!

Host: Manoj Ramnani , Founder and CEO of SalesIntel

Guest: John Karsant , Founder of LevelUp Leads


Wrapping Up The Year! Celebrating 300 Women Making an Impact in SaaS!

Our 2025 300 Women Making an Impact in B2B SaaS list was more than a release—it was a movement. The incredible response showed the power of community and the growing drive to make SaaS a more inclusive and diverse space.

📊 By the Numbers (First 3 Days. With More To Come)

  • 375 LinkedIn Posts (Increasing by the day)

156 posts created and published by the women on the list

185 reposts amplifying the message

18 organizations joined in to celebrate

16 other leaders added their voices

  • 18.7K Likes, 9.4K Comments: Sparking meaningful discussions and connections.
  • 3.75 Million Impressions: Reaching a global audience inspired by change.

Why This List Matters 🌟 

This isn’t just a celebration; it’s a go-to resource for women and men dedicated to fostering diversity in SaaS.

Together, we’re building a community that:

  • Promotes Inclusion: Recognizing contributions across all levels of SaaS.
  • Champions Diversity: Highlighting unique perspectives that drive innovation.
  • Inspires Success: Giving everyone a fair shot to thrive in the industry.

View the full list and join us in shaping a more inclusive future for SaaS.


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See you next week,

SalesIntel Research

John Karsant

Top US Appointment Setting Agency | Founder and CEO

1w

Thanks for having me on the podcast. Great to talk with you Manoj Ramnani!

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